YouTube to Reject Repetitive & AI-Generated Videos for Monetisation – New Rules July 15

No More Easy Money: YouTube Now Requires Original & High-Value Content to Earn

YouTube is rolling out significant changes to its Partner Program (YPP) starting July 15, 2025. These new rules aim to boost originality and quality on the platform by cracking down on content that is reused, repetitive, AI-generated, or lacks genuine value. This means creators who rely on simple copy-paste methods, automated slideshows, or poorly edited compilations might soon find their channels unable to earn money. The platform’s goal is to reward creators who offer unique and meaningful content, fostering a healthier environment for both viewers and authentic voices.

The updated guidelines directly target what YouTube calls “copy-paste” creators. This includes channels using AI to generate videos without significant human input, those recycling content with minimal changes, or channels focused on low-effort clickbait. Even reaction videos will need to show clear added value from the creator, beyond just showing clips from other videos. If content doesn’t provide real educational insights or fresh entertainment, it won’t be eligible for monetisation. This move is a clear signal that YouTube is prioritizing substance over shortcuts.

Even if a channel meets the usual requirements for the YouTube Partner Program, like having 1,000 subscribers and 4,000 watch hours, its application for monetisation could still be turned down if the content isn’t original. YouTube’s official support page highlights that only creators producing original educational videos, truly creative entertainment, or authentic visuals and narration will qualify. This emphasizes YouTube’s commitment to protecting its creator community from mass-produced or automated content that simply tries to trick its recommendation system.

These stricter rules come at a time when AI tools are becoming more common, leading to a rise in low-effort videos designed mainly to get views without offering much in return. YouTube’s stricter enforcement is part of a bigger plan to improve the overall quality of content on the platform. For creators, this means focusing on genuine creativity and adding unique value will be key to staying monetized and succeeding on YouTube.

Pinterest Rolls Out Tags for AI-Generated Content

Pinterest Adds Transparency with New Labels for AI-Generated Content

Pinterest is making a notable change to help users understand the content they see on the platform. The company is introducing specific tags to identify AI-generated content. This move is all about providing more clarity and control for the millions of people who use Pinterest for inspiration.

As tools that create images and ideas using AI (artificial intelligence) become more common, Pinterest wants to ensure its community knows when content has been created or changed by these technologies. This is a step towards greater openness and helps maintain a trustworthy environment for discovering new things.

What the New Gen AI Labels Look Like

To help users spot AI-modified or generated images, Pinterest will now show a clear label (Tags). When you click on an image Pin to get a closer look, you might see an “AI modified” label appear, usually in the bottom corner. This label is designed to be easy to notice.

Pinterest is using smart technology to figure out which images were made or significantly altered using AI tools. They are even looking at hidden information within the images themselves to help with this. The goal is to make it simple for anyone browse the platform to know if what they are seeing was created by a person or by a computer program.

Adding a Label (Tags) to Your Content

For creators who are using AI tools to help make their Pins, Pinterest is working on ways to make adding a label straightforward. While Pinterest’s systems will detect and label much of this content automatically, giving creators the ability to disclose their use of these tools adds another layer of transparency. This feature will allow users to be upfront about their creative process, ensuring that viewers have all the relevant information about how a Pin was made. Being open about the use of AI in creating content is becoming increasingly important online, and Pinterest is supporting this by providing the tools to do so.

This update is part of Pinterest’s ongoing effort to improve the user experience. By clearly marking AI-generated content with these new Gen AI labels, Pinterest is empowering its community. Users can feel more confident about the authenticity of the content they find, and creators can contribute to a more transparent platform. This change is a positive step for the platform as it adapts to new ways of creating and sharing inspiration online.

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