Meta Launches Major Crackdown on Unoriginal Facebook Content to Protect Creators
Meta, the parent company of Facebook, is taking significant steps to combat “unoriginal content” and repeated reposting across its platform. This new initiative aims to improve user experience by giving better visibility to original creators and reducing the spread of duplicated or uncredited material. Following similar moves by platforms like YouTube, Facebook will now penalize accounts that consistently share content without permission or meaningful enhancements, impacting both their reach and their ability to monetize.
The crackdown specifically targets accounts that improperly reuse images, videos, and text posts created by others. Users found repeatedly sharing content without giving proper attribution will face temporary restrictions from Facebook’s monetization programs. Beyond financial disincentives, Meta will also limit the distribution of posts from these accounts, ensuring that original content can gain the visibility it deserves in users’ feeds. This shift is designed to foster an environment where authentic creativity is rewarded and prioritized.
Meta is also exploring new functionalities to enhance content attribution. The platform is testing a feature that will add a link to the original creator’s account on duplicate posts, appearing beneath the caption and above the comment section. This transparency measure will help users identify and support the source of the content. To allow creators time to adjust, these new policies will be rolled out gradually over the coming months, with creators able to monitor potential reach limitations through their Professional Dashboard.
This move is part of Meta’s ongoing commitment to a more authentic and relevant Facebook experience. In the first half of 2025 alone, Meta has already removed nearly 10 million Facebook accounts as part of its efforts to tackle spam and inauthentic activity on the platform. By cracking down on unoriginal and reused content, Meta aims to create a fairer ecosystem for creators and a more engaging feed for all users.