YouTube is experimenting with a user-driven change, addressing a common viewer frustration: end screens. These promotional overlays, appearing in the final seconds of videos, often direct viewers to other content or products. Now, a select group of users can test a “Hide” button, giving them the power to temporarily remove these screens.
This new feature, currently in trial on both mobile and desktop platforms, allows viewers to dismiss end screens on a video-by-video basis. A “Hide” button appears in the top-right corner when the screens emerge, and a “Show” button allows them to reappear. While not a permanent solution to eliminate end screens entirely, it offers viewers a level of control previously unavailable.
This test signals YouTube’s recognition of viewer preferences. The company acknowledges that many find end screens disruptive. Whether users will consistently use this feature remains to be seen, especially considering the need to activate it for each video. The experiment’s outcome will likely influence future developments, including potential integration with connected TV experiences. YouTube will analyze the initial results before deciding on broader implementation.
