Indya, High Street Essential’s Indian fashion wear brand, has signed actor Shraddha Kapoor as its first brand ambassador. According to a statement from the company, the actor will represent the brand, promoting contemporary Indian wear across a variety of media campaigns.
“This brand ethos will be communicated by Shraddha Kapoor, with her experimental fashion choices and vivacious personality,” it added.
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In addition, the brand has released its first campaign and digital film featuring the actor – “That’s My Indya.” The modern Indian design philosophy is established through the campaign. As seen in the digital film, Shraddha Kapoor is dressed in the Autumn Festive 21 collection by Indya.
Millennials are interested in women like Shraddha who are rooted in their history, but still modern and independent. She embodies both the confidence and determination of a free-spirited Indya woman.
Due to our affiliation with her, we will have the possibility to build connections with millions of women who will emotionally and sartorially recognize our brand. With her voice, they’ll be inspired to be bold, experimental, and comfortable in their choices of clothing. The co-founders of Indya, Tanvi Malik, and Shivani Poddar are delighted to have her as their spokesperson.
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With its modern take on Indian fashion, Indya captures current trends that define Indian women today. Ultimately, my personal style preferences relate to the brand’s experimental and fuss-free essence, since I’m always on the lookout for stylish clothes I can slip into and go.
I am happy to be associated with them as an Indya woman,” Shraddha Kapoor said about her association.