Instagram, which is owned by Meta, has said it will include advertisements in the platform’s search results to reach users who are actively looking for businesses, products, and content.
When a person taps into a post from a search result, ads will appear in the feed that they can scroll. The company stated in a blog post that it intended to launch this placement globally in the upcoming months.
Instagram also announced the rollout of “Reminder” ads as a feed option for all advertisers.
The purpose of the move is to support advertisers in raising awareness, interest, and consideration for impending events.