Instagram will put ads in user search results
Instagram will put ads in user search results

Instagram, which is owned by Meta, has said it will include advertisements in the platform’s search results to reach users who are actively looking for businesses, products, and content.

When a person taps into a post from a search result, ads will appear in the feed that they can scroll. The company stated in a blog post that it intended to launch this placement globally in the upcoming months.

Instagram also announced the rollout of “Reminder” ads as a feed option for all advertisers.

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The purpose of the move is to support advertisers in raising awareness, interest, and consideration for impending events.

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