Tag: Online Shopping

Action will be taken against e-commerce companies buying fake reviews, new standard will be applicable from 25 November

Any company that writes fake reviews about online shopping, hotel or travel product, or a restaurant’s food and service will suffer greatly. The government announced the adoption of new guidelines on Monday in an effort to combat bought and fraudulent reviews. The new guidelines designed to stop false reviews will go into effect on November 25. following their becoming voluntarily.

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If the businesses do not adhere to these norms, the government may later make them obligatory. A corporation will be penalized for unfair trade practices if it violates the requirements.

These criteria have been established by the Bureau of Indian Standards (BIS) for evaluating any products or services. Rohit Kumar, secretary of the Union Ministry of Consumer Affairs, announced the norms and noted that they will all first be voluntary. He claimed that India was the first nation to establish guidelines for a writing product or service reviews.

Fake reviews will be banned

E-commerce businesses won’t be able to purchase phony and paid reviews once these regulations are in place. According to Rohit Kumar, one must only request verification in BIS after adhering to all review-related norms. A certificate will then be issued by BIS. Following that, the business may mention it on its website. Those businesses that disregard these norms will face harsh punishment.

Customers will get direct benefit

Reviews have a big impact on customers when they shop online. Customers cannot touch or physically inspect products on e-commerce platforms. In such cases, many customers won’t make their decisions about whether or not to purchase a product until they have read the review posted on the website or on another website that has already reviewed it. For this reason, many businesses fabricate reviews of their goods in order to boost sales.

Penalties for not following standards

According to Rohit Kumar, the business will now have to provide an explanation of how it assigns star ratings to products based on customer feedback. He claimed that e-commerce enterprises are also the target of numerous complaints. The government has established requirements for the review keeping this in mind. All websites that publish reviews must adhere to these guidelines. A fine will be imposed on the government if the organization pays for positive reviews and five-star ratings. Additionally, action will be taken if negative reviews are received from other businesses.

5 trending revolution topics in the fashion industry after COVID

There have been several interesting changes in the fashion and apparel industries over the past year. Trends such as these may continue for years to come as a result of the current pandemic and cultural shifts.

With the pandemic sweeping the nation last year, the fashion industry faced significant obstacles as well. The winds of change blowing through the fashion industry will take their toll on many markets and reduce consumer confidence.

Businesses are under increased pressure to increase profits and adopt digital marketing. Today’s fashion leaders must be resilient and realize key trends that are impacting their industry. With globalization, businesses will have to consider global markets, identify more sustainable practices, and innovate locally.

5 Trending Revolution in the Fashion Industry After COVID

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E-commerce is a unique approach

A COVID lockdown caused many consumers to be forced to shop online for many months. Temporary closures often don’t recover from losses and therefore become permanent closures. The pandemic forced many businesses to completely convert to e-commerce, and as a result, the fashion industry found a new path. And as of now, most of the fashion owners have taken their business completely online and are moving ahead with the decision of turning it around.

Comfortable clothing is a top priority

Many people’s lives have been changed by COVID-19. Adults spend more time working at home than going to school, and children learn on a remote basis. Activewear is pretty popular since most people spend much of their time at home. By the end of 2020, fashion retailers realized that comfort and designer outfit shopping were key factors in the fashion industry.

Fashion Influencers are rapidly rising on social media

In the world of fashion, it is especially true that social media is the place where things go first when it comes to anything today. Influencer marketing and creating relationships with new audiences is more prevalent than ever on Instagram with brands and advertisers building out their influencer marketing efforts. Many fashion influencers have promoted a new approach by starting the process of change in the fashion industry during this pandemic.

Apparel becomes genderless

Traditionally, women and men are viewed differently. People today wear the clothes that make them feel comfortable, rather than those designated for their gender. Fashion stylist apps and everyday shopping have contributed to the creation of genderless clothing. Many brands now offer unisex “Basics” lines instead of completely genderless apparel.

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Online shopping grows

Since online shopping has become increasingly popular in the past few years, consumers remain wary of buying clothing online since they do not want to see how the wearer looks when wearing the item. Through augmented and virtual reality, eCommerce retailers are improving the shopping experience online. Customers can visualize how an item would appear in a virtual fitting room using both of these technologies.

Since last year, several intriguing developments and shifts have taken place in the fashion and apparel industry. The emergence of new technology, ethical consumption, and a pandemic are a few of the factors driving these trends.

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