Manu Bhaker and Sarabjot Singh created history, won second medal for India in Paris Olympics

Paris Olympics 2024: Manu Bhaker has made Olympic history in Paris. She has put in the effort to earn India another medal. Indian medal count now stands at two as a result. In addition, Manu Bhaker became the first athlete from India to win two medals at the same Olympics.

Along with her partner Sarabjot Singh, Manu Bhaker took home the second medal for India. In the mixed team 10-meter air pistol bronze medal match, Manu and Sarabjot triumphed 16–10 over the Korean duo.

Paris Olympics 2024 | Shooters Manu Bhaker and Sarabjot Singh win Bronze medal in 10m Air Pistol Mixed team event pic.twitter.com/FIbf0dTKDP
— ANI (@ANI) July 30, 2024

On July 28, at the Olympics in Paris, Manu Bhaker had earlier won the bronze medal in the 10-meter air pistol singles event. Manu started the Indian medal count with her first bronze in Paris. And just 48 hours following his initial triumph in Paris, Manu Bhaker has made history by taking home yet another bronze.

On July 29, Manu Bhaker and Sarabjot Singh competed in the bronze medal match of the mixed team 10m air pistol competition. In the qualifying round, they each made 20 flawless shots, good for 580 points.

Microsoft outage halted work all over the world; services of flights, banks, media and companies were affected

Microsoft Outage: On Friday, blue screens in computers running Microsoft‘s Windows 10 operating system brought the entire world to a halt. As a result, numerous countries were forced to cancel flights, hospital and financial systems fell, and media outlets stopped operating. Worldwide businesses and services have been impacted by this outage.

It had a profound effect on Indian life as well. As a result, over 200 flight services were disrupted, causing significant issues for travelers in numerous locations such as Delhi, Mumbai, Bangalore, and Chennai. Simultaneously, the activities of stock market broker agencies have also been impacted, leading to issues with stock trading.

#WATCH | On Microsoft global outage, Dr Sanjay Bahl, DG, Indian Computer Emergency Response Team says, "…It is a technical glitch. Because if you look at cyber security it consists of three things, confidentiality, integrity and availability. It has affected the availability… pic.twitter.com/1il3eSNqBw
— ANI (@ANI) July 19, 2024

Dr. Sanjay Bahl, the Director General of the Indian Computer Emergency Response Team, comments on the Microsoft global outage, saying, “This is a technical glitch.” Because confidentiality, integrity, and availability are the three aspects of cyber security. The factor of availability has been impacted. Thus, other than availability, nothing has been impacted. In comparison to Western nations, it had virtually little effect in India. The reason for this is that many individuals haven’t bought it as a tool for their protection because it needs to be purchased separately. People choose to use competitor products rather than CrowdStrike because they are readily available.”

Microsoft claimed that CrowdStrike, a third-party provider of cyber security software, was to blame for this issue. In an attempt to strengthen Windows 10’s defense against cyberattacks, CrowdStrike upgraded the operating system. However, due to a lack of technical coordination, thousands of machines’ screens eventually became blue (blue screen).

Facebook Marketing Strategy 2024: The Complete Guide & Tips

In 2024, businesses must adopt an innovative Facebook Marketing Strategy to stay competitive. Facebook is still an important partner for digital marketers because of its large user base and flexibility in advertising choices. An in-depth analysis and useful advice are provided in this article to help you create a successful Facebook marketing strategy for 2024.

Understanding the Importance of a Facebook Marketing Strategy

A well-defined Facebook Marketing Strategy is crucial for maximizing engagement and conversions. Businesses can use it to track performance, focus on particular demographics, and update campaigns for better results. With Facebook’s advanced analytics tools, marketers can gain deep insights into user behavior, making it easier to tailor content and advertisements to meet audience needs.

Key Elements of a Successful Facebook Marketing Strategy

1) Set Clear Goals

Any successful Facebook marketing strategy must start with setting up specific, quantifiable goals. Whether the aim is to increase sales, improve website traffic, or boost brand awareness, placing targets helps in the planning and carrying out of specialized campaigns.

2) Know Your Audience

Understanding your audience is vital. Utilize Facebook Insights to gather data on user demographics, interests, and behaviors. With the help of this data, you can generate engaging, customized content that increases engagement and conversion rates for your target audience.

3) Content is King

The backbone of every effective Facebook marketing strategy is high-quality content. Make a content calendar with a variety of pieces, such as educational articles, captivating images, and captivating videos. Providing insightful information regularly aids in creating a devoted following for your business.

4) Leverage Facebook Ads

Facebook’s advertising platform offers a variety of ad formats and targeting options. From photo and video ads to carousel and collection ads, choose the format that best showcases your products or services. Make use of Facebook’s targeting features to reach particular audience segments and make sure that the right people see your advertising.

Advanced Facebook Marketing Tips for 2024

1) Embrace Video Content

Social media continues to be ruled by video content. Short-form videos, reels, shorts, Stories, and live-streaming work very well. Include footage in your approach to draw viewers in and boost interaction. Videos tend to receive higher interaction rates, making them a powerful tool in your Facebook Marketing Strategy.

2) Utilize Facebook Groups

Facebook Groups are a great way to build a community and engage with your audience on a deeper level. To promote conversations, share content, and get feedback, start or join groups that are relevant to your business. This improves consumer loyalty to the company and offers insightful data on their preferences.

3) Optimize for Mobile

Because most Facebook users access the platform through mobile devices, your content must be optimized for mobile devices. Make use of attractive graphics, short writing, and obvious calls to action. Increased user experience through mobile optimization boosts engagement and conversion rates.

4) Social Media Optimization

Consider leveraging Social media optimization services in India to enhance your Facebook Marketing Strategy. By using these services, you can make sure that your campaigns are optimized for maximum impact and reach.

Conclusion

Crafting a successful Facebook Marketing Strategy for 2024 requires a blend of creativity, data analysis, and continuous optimization. By setting clear goals, understanding your audience, creating compelling content, leveraging advanced ad options, and utilizing video and groups, you can effectively reach and engage your target audience. To keep ahead of the competition, don’t forget to review your progress frequently and improve your strategies as necessary. Accept the following suggestions to get the most out of your Facebook marketing strategies and achieve your goals as a business.

OnePlus 12’s new ‘limited-edition’ will be launched on June 6, know the price and features here

OnePlus 12 Glacial White: The OnePlus 12 5G will soon be available in India in a new color variant. Currently offered in two colors, the company has announced the addition of a third, limited-edition color set to launch on June 6.

The new color variant has been named Glacial White and will be officially released on June 6. The OnePlus 12 was initially launched in January, with a starting price of Rs 64,999.

OnePlus 12 Glacial White Speficications

No new specifications will be introduced with the Glacial White version. The OnePlus 12 5G boasts a 6.82-inch Quad HD+ LTPO AMOLED display with a 120Hz refresh rate, protected by Gorilla Glass Victus 2.

The device runs on the Qualcomm Snapdragon 8 Gen 3 processor, offers up to 16GB of RAM, and provides up to 512GB of internal storage. It operates on OxygenOS, based on Android 14, and includes a triple rear camera setup.

OnePlus 12 Glacial White Camera

The OnePlus 12 5G features a rear camera setup co-engineered with Hasselblad. The rear cameras consist of a 50MP primary sensor, a 48MP ultra-wide-angle lens, and a 64MP telephoto lens. For selfies, there is a 32MP front camera. The smartphone includes an in-display fingerprint sensor and is powered by a 5000mAh battery with 100W fast charging capabilities.

Vivo Unveils S19 and S19 Pro Mid-Rangers with Powerful Cameras and Speedy Charging

Chinese smartphone giant Vivo has launched two new mid-range smartphones in its S series – the Vivo S19 and S19 Pro. Both phones boast impressive features like a 50MP selfie camera, a smooth 120Hz display, and blazing-fast 80W wired charging, making them strong contenders in the competitive mid-budget segment.

While sharing many core features, the S19 and S19 Pro offer some key differences. Let’s delve into what each phone brings to the table.

Display and Powerful Performance of Vivo S19, Vivo S19 Pro

Both the S19 and S19 Pro feature a large 6.78-inch AMOLED display with a 120Hz refresh rate for buttery-smooth visuals. The Pro model ups the ante with a curved display for an even more immersive experience.

Under the hood, the S19 packs a Qualcomm Snapdragon 7 Gen 3 processor, while the S19 Pro boasts the more powerful MediaTek Dimensity 9200+ chipset. Both come with a generous 16GB of RAM and a whopping 512GB of internal storage, ensuring smooth multitasking and ample space for apps, photos, and videos.

Capture Stunning Photos and Videos of Vivo S19, Vivo S19 Pro

The camera department is a highlight of the S19 series. Both phones sport a dual-camera setup on the back, featuring a 50MP main sensor with OIS (Optical Image Stabilization) for capturing sharp, detailed photos even in low-light conditions. An 8MP ultra-wide sensor complements the main camera, allowing you to capture expansive landscapes and group shots.

For selfie enthusiasts, the S19 and S19 Pro pack a mighty 50MP front-facing camera, perfect for capturing high-resolution selfies and crisp video calls.

Long-lasting Battery and Speedy Charging

Vivo equips the S19 with a massive 6000mAh battery, while the S19 Pro gets a slightly smaller but still impressive 5500mAh battery. Both phones support 80W fast charging, allowing you to quickly power up your device in no time. This is a significant advantage for users who demand long battery life and quick charging capabilities.

Durability and Software

The S19 boasts an IP64 rating for dust and water resistance, while the S19 Pro takes things a step further with IP68 and IP69K ratings, offering enhanced protection against dust, water immersion, and even high-pressure water jets.

Both phones run on OriginOS based on Android 14, providing a user-friendly interface with the latest features and functionalities.

Pricing and Availability of Vivo S19, Vivo S19 Pro

The Vivo S19 and S19 Pro are currently launched in China. The S19 starts at CNY 2,500 (approximately Rs 28,800) for the base variant, while the S19 Pro starts at CNY 3,300 (approximately Rs 38,600). Both phones come in a range of storage options and three color choices – Gray, Peach, and Light Blue.

Vivo has also teased the upcoming launch of its foldable flagship, the Vivo X Fold 3 Pro, in India on June 6. With the S19 series offering compelling features and the X Fold 3 Pro on the horizon, Vivo is set to make a strong push in the Indian smartphone market.

Top 10 Digital Marketing Strategies For Beauty & Hair Salons in India

Boost Beauty Business: Top 10 Digital Marketing Strategies for Hair & Beauty Salons in India

In the competitive world of Indian beauty, where every corner boasts a salon, standing out from the crowd requires a strategic approach. Thus, if you work in the beauty sector and are a makeup artist, hair stylist, or owner of a beauty salon. If you’re looking for ideas on how to expand your business and set yourself apart, you’ve come to the correct spot. Digital marketing for hair salons is the only method to reach more prospective clients. If not, normal advertising is unable to deliver the expected results. Even after investing a lot of money and effort, the results might disappoint you.

People look for beauty salons with friendly employees, affordable prices, easily accessible, wonderful service, superior products, and trustworthiness. To ensure that you are the first expert they choose, your salon should have all of these items on display. Here are the top 10 digital marketing strategies specifically designed to help hair and beauty salons in India flourish online.

1) Captivate Your Audience with Social Media Magic

Social media is the heart and soul of digital marketing for beauty salons. It’s your chance to showcase your stunning transformations, share expert tips, and connect with potential clients on a personal level. Instagram and Facebook are good for sharing high-quality images and reels of your work. Post before-and-after photos for proof of how effectively you work, and reveal your salon’s ambiance to give visitors an impression of your location.

2) Unleash the Power of Influencer Marketing

Collaborating with local beauty influencers is capable of significantly expanding your salon’s reach. Find influencers with similar styles and target audiences, and work together on sponsored content or promotions.

3) Leverage the Local SEO Advantage

When someone searches for “beauty salon near me” or “best hair salons in [your city],” you want your business to get listed at the top of their search results. Local SEO (Search Engine Optimization) is important for achieving this. Optimize your Google My Business listing by providing accurate information, helpful ratings, and high-quality photos. Invite clients who are happy to submit positive reviews, as they can have a major impact on new customers.

4) Content is Important

Blogging is a fantastic way to establish your salon as a thought leader in the beauty industry. Share valuable content like hair care tips, seasonal trends, and product recommendations. This positions you as an expert and builds trust with potential clients. You can also create engaging video content with tutorials, behind-the-scenes glimpses, or even client testimonials.

5) Run Engaging Contests and Promotions

Social media contests are an entertaining and engaging strategy to generate awareness around your salon. Offer free haircuts, product giveaways, or discounts as prizes to encourage engagement. To win, encourage visitors to like your page, share your content, or tag friends. By doing this, you can reach new audiences and improve awareness of your company.

6) Embrace the Power of WhatsApp Marketing

Never minimize the impact of WhatsApp marketing. By providing benefits like discounts or early access to new deals, you may grow your WhatsApp list. Send out newsletters regularly that include useful updates, exclusive deals, and reminders for appointments. This keeps your salon at the forefront of your clients’ minds and encourages repeat business.

7) Run Targeted Ads for Maximum Impact

Social media advertising and Google ads platforms give you the ability to determine the demographics of potential customers. To make sure that your ads are seen by those who are most likely to be interested in your services, take into factors like location, age, interests, and even surfing habits.

8) Respond to Reviews (Good and Bad)

Positive online reviews are gold for any salon. But don’t shy away from negative reviews either. Address them promptly and professionally, showcasing your commitment to customer satisfaction. This demonstrates that you care about feedback and are willing to go the extra mile to resolve any issues.

9) Offer Online Booking for Convenience

Convenience is essential in the rapid world of today. Allow clients to make direct online appointment bookings using your website or social media accounts. This automates the booking system and offers your customers an excellent experience.

10) Power of Video Marketing

Videos are a captivating way to showcase your salon’s expertise and services. Create reel tutorials, client video testimonials, or behind-the-scenes glimpses into your salon’s atmosphere. Post these videos on your website and social media channels to attract visitors and make a lasting impression.

Beauty and hair salons in India may effectively reach their target audience, increase brand awareness, and achieve sustainable growth in the challenging Indian market by executing these top 10 digital marketing strategies into practice. Keep in mind that consistency is needed. Make fresh content regularly, communicate with your audience, and monitor your progress. If you still need a digital marketing expert to take care of your salon business, then find India’s top hair salon digital marketing agency.

Instagram SEO 2024: How to Master Instagram SEO and Get Discovered

The Ultimate Instagram SEO Guide To Gain More Visibility

In the age of social media, Instagram has become a juggernaut for brands and influencers alike. With over a billion monthly active users, it’s a prime platform to connect with your target audience and build a loyal following. But with so much content out there, how do you make sure your posts are seen by the right people?

What is Instagram SEO?

Instagram SEO is the practice of optimizing your profile and content to rank higher in Instagram’s search results. When people search for keywords related to your niche, you want your profile and posts to be among the top results.

If you’re looking for Instagram SEO Services in India, there are a few companies in India that specialize in Instagram SEO. These agencies can help you develop a comprehensive Instagram SEO strategy and implement it to help you achieve your goals.

Why is Instagram SEO Important?

There are several reasons why Instagram SEO is important:

Increased visibility: By ranking higher in search results, you’ll get your content in front of more people who are interested in what you have to offer.

More followers: The more people see your content, the more likely they are to follow you.

Targeted reach: By using relevant keywords, you can attract people who are already interested in your niche.

Boosted engagement: When people find your content through search, they’re more likely to be engaged with it.

How to Optimize Your Instagram Profile for SEO

There are a few key things you can do to optimize your Instagram profile for SEO:

Use a relevant username and bio: Your username and bio are two of the first things people will see when they come across your profile. Make sure your username is easy to remember and that your bio includes relevant keywords that describe your niche.

Include keywords in your profile picture: While Instagram doesn’t explicitly search profile pictures, it can’t hurt to include a relevant keyword or two in the alt text of your profile picture.

How to Optimize Your Instagram Content for SEO

There are also a few things you can do to optimize your Instagram content for SEO:

Use relevant hashtags: Hashtags are a great way to get your content discovered by people who are searching for specific terms. Use a mix of popular and niche hashtags that are relevant to your content.

Write keyword-rich captions: Your captions are a great opportunity to include relevant keywords. However, don’t stuff your captions with keywords. Instead, focus on creating informative and engaging captions that naturally include relevant keywords.

Post consistently: The more you post, the more likely your content is to be seen by people who are searching for relevant keywords.

Additional Tips for Instagram SEO

Engage with your audience: One of the best ways to improve your Instagram SEO is to engage with your audience. Respond to comments, answer questions, and participate in conversations. The more you engage with your audience, the more likely they are to share your content and help you reach a wider audience.

Promote your content on other platforms: Don’t just limit your promotion to Instagram. Share your Instagram content on other social media platforms, such as Twitter and Facebook. You can also share your content on your website or blog.

By implementing these Instagram SEO tips, you can enhance your profile’s visibility, attract a larger audience, and foster greater engagement on the platform.

Top 5 Reliable Web Development Companies in India 2024

The internet and the advancement of technology have made the world increasingly smaller. Today, every business needs a website, no matter how big or small. Web development and designing are becoming more popular with the growing competition, as they provide a comprehensive global brand presence for your company.

Websites are crucial for businesses, nonprofits, government agencies, and institutions. This digital era has heightened the importance of online presence.

Apps and websites are crucial to running a business today since they allow businesses to reach more customers, capture a large market, and turn customers into clients. The high cost of hiring an in-house staff leads many companies to seek out website development services.

As a result of countless firms offering these services, companies have found it challenging to choose a reputable web development company. A team of researchers gathered data about India’s cities to compile a list of the top 5 Reliable web development companies in India by 2024.

The list of top 5 web development companies in India 2024

SNK Creation

Jaipur-based Web Development Company – SNK Creation has made its place at the top in the industry due to its trust and quality services. We know that having an effective website is part of your marketing arsenal. In addition to building powerful websites that closely match your business strategy, SNK Creation ensures perfection in every aspect of the process. Providing web solutions for e-commerce, content management, blogging, and business process automation, we design and implement sites using the most efficient open-source technology. With over 13 years of experience in web development and digital marketing, we have delivered our services throughout the world, including India, the US, UAE, New York, Canada, Dubai, Australia, the UK, Singapore, etc.

Hyperlink InfoSystem

Based in India, Hyperlink InfoSystem has offices in the United States, the United Kingdom, France, and Canada. Providing precise and professional website development services within a budget is one of many services offered by the company. Their excellent strategy & planning generates websites that address the specific needs of clients. The company has worked with nearly 2,300 clients worldwide and delivered 3,500+ apps and 2,000+ website projects for custom requirements since its inception.

Accenture

A Fortune Global 500 firm, Accenture provides services such as web development, Blockchain, mobile app development, SAP software engineering, Oracle, Cloud, Salesforce, Supply Chain & Operations, etc.

Zensar Technologies

The Zensar Technologies Company was established in 1991 and is a leader in the software industry. Currently, there are offices in over 20 countries around the globe, with more than 10K employees. Artificial Intelligence, Digital Supply Chain, Cloud Infrastructure, Data Science, Data Management, Enterprise Apps, and more are some of the services they offer.

Related Post – 3 Ways to Improve Your Website Traffic with Google Adwords

Capgemini India Pvt ltd

A global leader in technology, professional, business, consulting, and outsourcing services, Capgemini, is headquartered in Mumbai, India. In addition to AI solutions, they are particularly adept at Cloud Services, App Development services, SAP solutions, and Blockchain solutions.

Here are the top 5 reliable web development companies that will give you information about modern services, such as website design, blogging websites, news websites, e-commerce websites, responsive websites, and online shopping sites.

Buy Instagram Followers Delhi: Real & Active New Delhi Insta Followers

Buy Instagram Followers Delhi 100% Active

Instagram is one of the most popular social media platforms available today. Instagram should be one of the primary social media platforms your marketing strategy targets if your goal is to interact with your audience, expand your brand, or simply become more well-known. You should seriously consider setting up a profile on Instagram and buying Instagram Followers Delhi Immediately if you want to use the platform to bring Delhi consumers to your business.

Related Post – Top Professional Hairstylists In Kolkata

Brands and businesses rely heavily on social media services. Delhi Instagram followers are therefore more valuable. Instagram marketing is one of the most well-known services provided by Social Astrologer, a well-known social media management agency in India. By Buying Real Instagram Followers in Delhi, you can increase your brand reach in a 100% secure way without any hassles.

Why Buy Instagram Followers Delhi?

Social media platforms like Instagram are also popular worldwide for marketing purposes. To gain Instagram followers and likes in Delhi, though, is not something you can accomplish on your own. Having Delhi followers is essential if you want to succeed with your marketing strategy. It appears more authentic, trustworthy, and interesting to any visitor when a profile has many Instagram followers. Your business in Delhi gets more fascinating and engaging to your potential clients by buying real Instagram followers in Delhi.

How to get Delhi Instagram Followers?

There are two strategies to increase your Instagram followers in Delhi. Simply upload photos, share Reels, and invite your friends to like and share your posts on their own pages in order to grow your Delhi Instagram followers. It will undoubtedly take a lot of your time to build up a lot of followers through this technique. The second is a straightforward procedure. With Social Astrologer, you can easily buy Delhi Instagram followers. This will save you some time because we’ll quickly provide you with the number of followers you ask for.

Benefits of Buying Instagram Followers in Delhi

You can increase your profile’s visibility on Instagram by buying Instagram followers in Delhi. More followers on Instagram means more visibility for your brand. It increases the chances that your posts and reels will be seen by more users and feeds. According to experts, buying delhi Instagram followers is one of the best ways to boost your profile’s engagement, reach, and visibility.

The Importance of Google Ads – 5 Reasons Why Google Ads are Important

The Importance of Google Ads

Imagine searching for that perfect pair of hiking boots, and there they are, nestled at the top of the search results – the exact ones you envisioned, brought to you by the magic of Google Ads. The Importance of Google Ads lies in its ability to bridge the gap between potential customers and your offerings, with laser-sharp precision. Google Ads allows you to craft targeted campaigns, pinpointing users based on their specific needs, interests, and even location. But The Importance of Google Ads goes beyond just clicks and conversions. It’s about building brand awareness. By consistently showing up in relevant searches, you establish yourself as a thought leader in your industry, building trust and recognition.

Benefits of Google Ads to Grow Your Business

With targeted Google ads appearing right when people search for your offerings, you’re meeting them at their moment of need. Google Ads lets you pinpoint your ideal customer based on demographics, interests, and even past browsing behavior. Google Ads isn’t just about search. Reach potential customers across YouTube, Gmail, and millions of websites, building brand awareness and driving traffic wherever they are online. Google Ads provides detailed analytics, showing exactly what’s working and what’s not. Ready to unlock these powerful Google ads benefits for your business? Partner with SNK Creation, the Top Google Ads Agency in India.

5 Reasons Why Google Ads Are Important

In today’s digital landscape, targeted advertising is king, and Google Ads stands tall as its undisputed champion. But with so many options out there, why should Google Ads be your secret weapon? Buckle up, because we’re about to reveal 5 reasons why Google ads are important in 2024:

1. Increased Visibility

Increasing a business’s online visibility is one of the main reasons Google ads are important. Your advertisements may show up at the top of search results when customers look for goods or services related to your business, thus providing you with excellent awareness. This enhanced exposure may result in greater click-through rates and, eventually, more sales for your business.

2. Targeted Advertising

With Google Ads, you may target particular audiences with your ads according to their geography, interests, and demographics. By displaying the ads to the right people at the right times, this level of targeting increases the probability that they will take action. The return on your advertising spend can be maximized by contacting a carefully focused audience.

3. Cost-Effective Advertising

For businesses of all sizes, Google Ads provides an affordable alternative to traditional advertising techniques. Google Ads is a pay-per-click (PPC) advertising approach in which you only pay when a user clicks on your ad. This indicates that you only put your money in ads that drive visitors to your website. You can also manage your advertising expenses and create a budget that works for your business.

4. Measurable Results

Google Ads offers rich data and insights that let you measure how well your advertising is doing. Metrics like clicks, impressions, conversions, and return on investment (ROI) are all trackable. These metrics help you evaluate the results of your advertising campaigns and inform data-driven choices for improving the impact of your ads. This level of transparency and accountability is a significant advantage of using Google Ads.

5. Quick and Flexible

The speed and flexibility of Google Ads is another factor in its importance. In contrast with traditional advertising strategies that could require some time to set up and execute, Google Ads enables you to instantly create and launch campaigns. The power to quickly change your targeting, keywords, and advertising gives you the flexibility to adjust to market changes and improve the performance of your campaigns. This flexibility is important in the rapidly changing digital world of today.

In conclusion, Google Ads is an important tool for businesses looking to improve website traffic, and online visibility, reach a targeted audience, and achieve measurable results. With its cost-effective advertising model, detailed analytics, and flexibility, Google Ads offers a range of benefits that can help businesses grow and succeed in the digital age.