What is SEO – Search Engine Optimization?
Search engine optimization is known as SEO. Optimizing your website for search engine results involves creating a strategy that will increase its ranking position. As your ranking rises, your organic traffic increases, which ultimately results in more business for you.
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What is the Importance of SEO?
SEO is the key to increasing conversions and brand confidence. Organic visitors are more likely to visit a website with a higher search ranking placement. Search engine organic traffic – Getting visitors to your site from search engine results is important to many businesses for three reasons:
It is different from Search Engine Marketing (SEM), where the content at the top of search results is 100% paid and is distinguished from organic results by a Sponsored label.
An SEO Optimization Strategy Consists of Three Pillars
Technical – Crawlability and web performance optimization for your website.
Creation – Determine what keywords you should include in your content strategy.
Popularity – Increase your website’s visibility online by letting search engines know that you’re a credible reference. Backlinking is the act of linking to your website from third-party sites.
In order to make your web app SEO-ready, you should understand some of the best practices related to SEO.
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SEO – Search Systems
Search Systems are what you commonly refer to as Search Engines (Google, Bing, DuckDuckGo, etc.). Historically, they have been some of the most complex systems ever invented.
SEO Search Systems have four main responsibilities:
- Crawling – The process of parsing content from all websites on the Web. The number of available domains is over 360 million, so this is a massive undertaking.
- Indexing – Finding a place to store all of the data gathered during the crawling stage so it can be accessed.
- Ranking – By querying data, relevant results pages can be crafted based on user input. Search engines use different ranking criteria to provide users with the best answer to their queries.
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What are Web Crawlers?
Web crawlers are used by Google (and other search engines like Bing, Yandex, Baidu, Yahoo, or DuckDuckGo) to locate websites and web pages on your website so that they can display them in search results.
In web crawlers, the links on the website are indexed by emulating users and navigating through them. Custom user agents are used by web crawlers to identify themselves. Google has several web crawlers, but the ones most commonly used are Googlebot Desktop and Googlebot Smartphone.