With the announcement that it is now allowing more businesses to search for creators to collaborate with on Instagram campaigns, Meta is now opening up access to its Creator Marketplace tool.
When Meta initially opened its Creator Marketplace in 2022, it allowed US brands to look for and get in touch with influencers on relevant platforms based on a variety of criteria, including location, follower counts, focus topics, and more.
Furthermore, businesses in the following countries will now have access to the tool: Australia, New Zealand, Canada, the United Kingdom, Japan, India, and Brazil.
Apart from expanding its reach, Meta is also introducing new machine learning-driven suggestions in the Creator Marketplace. These recommendations utilize Instagram data to make it easier for marketers to find creators who best align with their campaigns.
Collaborations on Branded Content may be quite successful on Instagram because they implement the well-established knowledge and experience of creators who already have built a following on the platform and are familiar with what works to enhance your advertising campaign.
