Bollywood star Ajay Devgn is stepping into the world of artificial intelligence with his new company, Prismix. Building on the success of his VFX studio, NYVFXWaala, and his partnership with Goodbye Kansas Studios, Devgn’s Prismix aims to change how stories are told.
This new AI-driven media company will use advanced technology to help filmmakers, brands, and creators make amazing and engaging stories. With AI tools, they can create high-quality visuals and narratives more easily and efficiently, opening up new possibilities for creative expression.
Ajay Devgn will lead Prismix as its Chairman, bringing his vast experience in the film industry to guide the company’s direction. He’s joined by a strong team: Danish Devgn, his relative, will handle the business side as co-founder and Chief Business Officer. Vatsal Sheth, known for his acting, will serve as co-founder and Chief Executive Officer, taking charge of the company’s overall operations. Sahil Nayar, with his creative background, will be co-founder and Chief Creative Officer, ensuring Prismix stays at the forefront of innovative storytelling.
Prismix focuses on generative AI, which means the technology can create new content like images and videos based on what users want. This will allow creators to produce visually stunning and unique stories on a large scale. The company’s goal is to make advanced AI tools accessible, so anyone can use them to bring their creative visions to life. This move by Ajay Devgn shows a strong belief in the power of AI to transform the future of media and entertainment.
This launch reflects the growing trend of AI integration in the media industry. Prismix is set to be a key player by offering technology that simplifies the creation of compelling content. With Ajay Devgn’s strong backing and a team of experts, Prismix is poised to empower storytellers and shape the future of digital narratives.
