Instagram Ranking algorithm is being updated to emphasize original creator content; Adam Mosseri

Adam Mosseri, Instagram’s head, announced the company would tweak its algorithm to highlight original content from creators and improve its ranking system.

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A new ranking algorithm will be implemented on the social media platform to highlight original content more prominently.

Instagram Ranking Algorithm Changed

In a tweet late on Wednesday, Mosseri said, “We’ve added new ways to tag and improved ranking: Product tags, enhanced tags, and originality ranking.”

“Creators are so important to the future of Instagram, and we want to ensure that they are successful and receive all the credit they deserve,” he said.

Mosseri responded to a tweet from social media consultant Matt Navarra by stating that Instagram already promotes original content, but that the platform is leaning more towards it and will continue to do so.

“With recommendations becoming more and more important, it’s becoming more important that we don’t overvalue aggregators, since that would be detrimental to creators and Instagram long term,” Mosseri said in a tweet.

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Instagram stated that credit and monetization should go directly to the original creator.

If you create something from scratch, you should be credited more than if you re-share something that has already been created by someone else. Rather than reposting content, we want to put more value on original content,” Instagram’s head said.

Instagram cuts the pay of creators on reels by 70 percent

Instagram, which is owned by Meta, has cut creator payouts by up to 70% and raised the threshold for monetization. To continue to be paid, creators would have to get millions of views on the video after the pay per view was reduced by at least 70 percent, according to The Financial Times.

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Instagram has yet to notify an Instagram creator about changes to its payout system.

The Financial Times reported that one producer had increased his personal limit from 58 million views to 359 million views in order to be paid about $35,000.

Meta announced late Wednesday that it is testing reel bonuses on Instagram and Facebook, which could lead to “fluctuating” payouts once the pricing models have been proven.

Creators can earn rewards for posting on Reels after Instagram introduced the ‘Reels Play Bonus Program‘ in July of last year.

According to reports, Instagram has begun offering bonuses of up to $10,000 to those who post videos to their reels in an attempt to attract content creators. The company plans on personalizing the bonus system soon.

Similar creator retention programs are available on several other social networks, such as TikTok and Snapchat.

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Instagram launched 7 messaging features, Now you can reply on Instagram even while browsing

Instagram has added 7 new messaging features today, including music reviews, sending a message silently, and seeing who’s online to chat. In this announcement, Instagram is expanding its capabilities to make it easier for you to connect with and share with your friends.

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There are seven new features in Instagram’s messaging today. Instagram (Meta) announced its goals at the end of last year, including making connecting with your closest friends more seamless and fun.

At the Right Time, you can browse and chat

To make chatting, sharing, and responding to people easier, we’ve made several modifications:

1.) Reply while you browse

Are you reading your feed when you receive a new message? With this feature, you can respond without having to go to your inbox. Chatting on the app has been made easier and more convenient thanks to this new feature.

2.) Quickly send to friends

Using Instagram’s latest service, you can reshare interesting content without interrupting your Instagram experience. Resharing posts with your closest friends is as easy as tapping and holding the share button.

3.) Check who’s online now

You can see who is available to chat with right now at the top of your inbox, allowing you to connect with friends at the right time.

Message Threads: A New Experience

These new features will allow you to customize your message threads:

1.) Play, pause, and re-play

Soon, you will be able to share a 30-second preview of a song you can listen to directly in the chat window. It’s compatible with Apple Music, Amazon Music, and Spotify.

2.) Send messages quietly

If your friends are busy or late at night, add “@silent” to your message to avoid waking them up. With this new feature, you can contact others without being bothered by unwanted notifications.

3.) Lo-fi all the way

You can create a more personal chat experience by using the new lo-fi theme.

4.) Organize a poll with your team

What time should we meet? Where will we watch the movie? Using Messenger’s new polling feature, you can create a poll directly in a group chat on Instagram, one of the most used features.

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There are plans to expand these new features globally after they’re available in select countries.

Instagram plans to return to chronological feeds in 2022

Instagram’s CEO said Wednesday he plans to launch a chronological feed next year instead of an algorithm-based one. The issue of online safety for children was the topic of his first appearance before Congress.

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A top Instagram executive has been pressed by lawmakers to reveal more information about their platforms’ algorithms and how they curate and recommend content to their users. Adam Mosseri is the latest executive to be pressed by lawmakers to be more transparent.

According to Whistleblower Frances Haugen, internal Instagram documents about Instagram’s approach to younger users have been leaked. The potential impact of Instagram’s services on young people’s mental health, their body image, and safety have brought Instagram and its parent company Meta Platforms Inc, formerly Facebook, under intense scrutiny.

A Senate panel heard that Adam Mosseri has been working for months on a chronological feed option for the app and plans to launch it in early 2022. It is an effective development for the service, which presently uses algorithmic ranking to build personalized feeds based on user preferences.

The committee pressed Mosséri for specific recommendations around kids’ online safety, including targeted advertising, during the hearing. Senator Richard Blumenthal said self-regulation had reached its end in his opening remarks.

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Mosseri suggests establishing a Senate panel to make recommendations as to what best practices to use to keep young people safe online. Civil society, parents, and regulators should be part of the group, which should develop standards on age verification, age-appropriate experiences, and parental controls.

This company head said that some of the Section 230 protections should be earned by tech companies through compliance with the proposed industry group, which refers to a U.S. law that shields tech platforms from liability for content posted by users.

Growing opposition to Instagram’s children’s version has led to its suspension since September.

In a report in the Wall Street Journal, former Facebook employee Frances Haugen revealed that internal documents showed the company knew teens could have detrimental mental health effects from Instagram.

At the hearing, Messeri echoed previous statements by the company that its public reporting mischaracterized its internal research. A version of Instagram focused on kids did not go on permanent pause.

Instagram‘s announcement regarding young users’ safety was well received by him on Tuesday. Senator Marsha Blackburn described the changes as “too little too late,” while Senator Richard Blumenthal described them as a “public relations blunder.”

Senator Blackburn’s team created a fake Instagram account for an under-16-year-old that had a public profile, despite Instagram’s decision to make accounts for users under 16 private by default. Mosseri states that the web version of the website had overlooked this loophole, and it has been corrected.

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Instagram, like other social media sites, prohibits children under 13 from joining, but it knows this age group of users. Mosseri called for age verification technology that works at the cellular level rather than the platform level, so users will have an “age-appropriate experience.”

Instagram added feature to delete single photo from carousel post and report with a shake

Instagram has added an extremely requested feature – the ability to delete posts from within previously uploaded carousels.

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Instagram’s New feature to delete a single photo from a carousel post

Now, after you have uploaded a series of images and/or videos, you will be able to remove specific posts from that series by tapping on the three dots menu, selecting ‘Edit’, then clicking on the small trash icon at the top left corner of the post you want to delete.

As a result, you will be able to better manage your Instagram posts as well as ensure that you won’t have to delete and re-upload a carousel set if an error occurs.

Carousels now dominate the app’s post formats, and a study by Mention/Hubspot indicates that they are more engaging than either single images or video updates. This format is also particularly valuable for brands because you can add more context by adding frames – and now, you’ll be able to manage your carousel posts in multiple ways, which, if necessary, will be useful.

Shake to Report Feature

In addition, Mosseri notes that Instagram has added a new ‘rage shake’ feature that, if you shake your phone when Instagram is active, will prompt you to report an issue. Some apps, including Facebook, have a ‘shake to report’ function that allows users to share technical issues or glitches more quickly, and to do so as a reflex action.

Alternatively, if you find yourself shaking your device violently as a result of an issue with an app, perhaps you should take a break from social media for a while.

As of now, users on iOS can delete a single item from a carousel post, while Android users will be able to do so soon; however, ‘rage shake’ is only available in the US at this time.

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