Adam Mosseri, Instagram’s head, announced the company would tweak its algorithm to highlight original content from creators and improve its ranking system.
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A new ranking algorithm will be implemented on the social media platform to highlight original content more prominently.
Instagram Ranking Algorithm Changed
In a tweet late on Wednesday, Mosseri said, “We’ve added new ways to tag and improved ranking: Product tags, enhanced tags, and originality ranking.”
“Creators are so important to the future of Instagram, and we want to ensure that they are successful and receive all the credit they deserve,” he said.
Mosseri responded to a tweet from social media consultant Matt Navarra by stating that Instagram already promotes original content, but that the platform is leaning more towards it and will continue to do so.
“With recommendations becoming more and more important, it’s becoming more important that we don’t overvalue aggregators, since that would be detrimental to creators and Instagram long term,” Mosseri said in a tweet.
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Instagram stated that credit and monetization should go directly to the original creator.
If you create something from scratch, you should be credited more than if you re-share something that has already been created by someone else. Rather than reposting content, we want to put more value on original content,” Instagram’s head said.