Many website owners liken Google’s algorithm to a popularity contest, with thousands of sites struggling for top positions based on dozens of factors. Links from one website to another, or backlinks, are an extremely persuasive way for Google to understand the value of a particular website in the noise of its competitors.
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Many business owners and marketers who are familiar with search engine optimization understand the importance of link building to some extent. This article will guide you through the importance of backlinks from an SEO perspective.
What is a Backlink?
A backlink is a relationship between two websites, and they are also known as “inbound” links. By linking to a health website (Website 1) and comparing nutrition sites (Website 2), the health website gives a vote of confidence – or backlink – to the nutrition site.
Why Are Backlinks Important?
If you are running an SEO Company and Agency, then you know how important backlinks are to fulfill the goal of SEO. In addition to indicating to Google that your content is valuable, SEO backlinks also serve to demonstrate that it has been linked to another source. By adding more backlinks to a site, search engines believe the site has valuable content, which makes it more likely to rank well in SERPs.
How Are Backlinks Earned?
An off-site SEO strategy is incomplete without backlinks. Among the off-site ranking factors, backlinks are the most important! You can earn backlinks by doing three main things.
1) Natural links: The website owner does not have to take any action to grant a natural link. Natural links can be built organically by consistently producing high-quality content.
2) Manual links: Link earning activities are used to acquire manual links. It is also possible to gain a manual link by guest blogging on a relevant website. Make sure to include links to your site within the content.
3) User-generated links: Site managers create self-created links by adding them manually to forums, blog comments, or directories. Though self-created links are the simplest way to gain backlinks, many of these tactics are black hat SEO and will negatively impact your search engine rankings. Links with “no follow” tags are typically labeled as such.
What is the Importance of Backlinks for SEO?
In general, backlinks are desirable, but not every backlink is equally valuable. Others should be avoided whenever possible because some are more lucrative than others. When building links and evaluating your backlink profile, you need to know the factors that affect backlink value.
1) Authority of linking domain
A backlink from a domain with high authority usually provides more value (link equity) than a link from a low-quality, new, or spammy website. It is best to avoid backlinks from spammy websites whenever possible.
2) Follow vs. No-follow backlinks
Link equity can be specified by site owners for specific links. The linking domain does not receive link equity – colloquially known as “link juice” – from a no follow link, but a follow link does. Backlinks from high-quality websites with no follow can still provide benefits to your brand even though followed links are much more desirable. An interesting finding is that local SEO strategies see both follow and no follow links from localized, relevant websites as equally valuable.
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3) Anchor text
A hyperlink’s anchor text is a string of characters that display a hyperlink within content, usually underlined and unique in color. The anchor text of an outbound link was previously known as “anchor text”. Some anchor texts pass more value than others and are therefore deemed more SEO-friendly. Ideally, the text should be concise, relevant, and non-generic.
4) Link location
A website’s architecture, as well as where it is located on the page, is important to Google. Backlinks tucked away in the footer of a page will not carry as much weight as those added to relevant blog post paragraphs.
5) Link number
On a single page with hundreds or thousands of links, the links listed in isolation are less valuable than the ones listed in close proximity. In addition to link equity, users will have difficulty locating your link among hundreds and clicking through to your content, eliminating value.
