US President Donald Trump Extends TikTok Ban Deadline by 75 Days

In a surprising move shortly after taking office as the 47th President of the United States, Donald Trump signed an executive order extending the deadline for the TikTok ban by 75 days. This decision provides TikTok, the popular social media platform, additional time to address concerns surrounding its operations and data security in the United States.

With millions of American users relying on TikTok for entertainment and communication, the extended timeline comes as a relief for both users and the company itself.

The executive order directs U.S. government agencies to explore alternative solutions that balance protecting national security with preserving access to the app. Trump has instructed the Attorney General to pause enforcement of the previously set deadline under the Foreign Adversary Controlled Applications Act (PAFACA). This decision reflects an attempt to allow the administration to evaluate the situation comprehensively.

The President emphasized the importance of avoiding a sudden disruption of a platform widely used by American citizens, while still addressing the security risks associated with foreign ownership.

Originally, the TikTok ban was set to take effect on January 19 under PAFACA, a law targeting applications controlled by foreign adversaries. However, the app faced a whirlwind of legal battles, resulting in an initial ban and subsequent reinstatement within just 24 hours. The 75-day extension creates a window for negotiations and potential changes in TikTok’s U.S. operations, potentially involving partnerships with American companies or further adjustments to its data-sharing practices to align with national security standards.

TikTok has overtaken YouTube in Average Watch Time in the US

Reports from app analytics firm App Annie indicate that TikTok users now watch more videos than YouTube users every month. As of June 2021, ByteDance’s app had overtaken YouTube in the US, and its users had watched over 24 hours of content per month, compared with 22 hours and 40 minutes on YouTube.

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The difference is even more stark in the UK: TikTok overtook YouTube last May, and the site now has almost 26 hours of content viewed in a month, while YouTube only has 16.

As these are only Android-based figures, they may not be indicative of mobile users in general. In spite of these caveats, these figures are impressive, and even more so given that most videos on TikTok last only three minutes, not the longer videos found on YouTube.

Meanwhile, TikTok was facing bans during much of 2020 as negotiations unraveled (Biden officially revoked Trump’s executive orders earlier this year).

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TikTok’s 700 million users lag behind YouTube’s two billion, no doubt because for TikTok, there are roughly two billion users. YouTube remains the top “Social and Entertainment” app on Android smartphones, including iOS users and users of the app renamed Douyin in China. Facebook, WhatsApp, and Instagram are the next three.

In addition, App Annie’s research shows that YouTube is a more popular app than TikTok worldwide (excluding Chinese users), depending on the platform.

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