Reports from app analytics firm App Annie indicate that TikTok users now watch more videos than YouTube users every month. As of June 2021, ByteDance’s app had overtaken YouTube in the US, and its users had watched over 24 hours of content per month, compared with 22 hours and 40 minutes on YouTube.
The difference is even more stark in the UK: TikTok overtook YouTube last May, and the site now has almost 26 hours of content viewed in a month, while YouTube only has 16.
As these are only Android-based figures, they may not be indicative of mobile users in general. In spite of these caveats, these figures are impressive, and even more so given that most videos on TikTok last only three minutes, not the longer videos found on YouTube.
Meanwhile, TikTok was facing bans during much of 2020 as negotiations unraveled (Biden officially revoked Trump’s executive orders earlier this year).
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TikTok’s 700 million users lag behind YouTube’s two billion, no doubt because for TikTok, there are roughly two billion users. YouTube remains the top “Social and Entertainment” app on Android smartphones, including iOS users and users of the app renamed Douyin in China. Facebook, WhatsApp, and Instagram are the next three.
In addition, App Annie’s research shows that YouTube is a more popular app than TikTok worldwide (excluding Chinese users), depending on the platform.