Meta expands access to Instagram’s creator marketplace in India

With the announcement that it is now allowing more businesses to search for creators to collaborate with on Instagram campaigns, Meta is now opening up access to its Creator Marketplace tool.

When Meta initially opened its Creator Marketplace in 2022, it allowed US brands to look for and get in touch with influencers on relevant platforms based on a variety of criteria, including location, follower counts, focus topics, and more.

Furthermore, businesses in the following countries will now have access to the tool: Australia, New Zealand, Canada, the United Kingdom, Japan, India, and Brazil.

Apart from expanding its reach, Meta is also introducing new machine learning-driven suggestions in the Creator Marketplace. These recommendations utilize Instagram data to make it easier for marketers to find creators who best align with their campaigns.

Collaborations on Branded Content may be quite successful on Instagram because they implement the well-established knowledge and experience of creators who already have built a following on the platform and are familiar with what works to enhance your advertising campaign.

WhatsApp launches self-destructing voice message feature, will disappear as soon as you listen to the voice note

WhatsApp Update: For all of you, WhatsApp has released yet another new feature. Disappearing audio messages, a feature of WhatsApp owned by Meta, let users record and send voice messages that are only audible once before disappearing. This is comparable to the 2021 release of the “View Once” option for pictures and videos.

Users can send an audio message that will only play once before disappearing using a function called Self-Destructing Audio Messages. According to Meta, this functionality might improve security in talks when you wouldn’t want any digital records of the material.

“We introduced View Once for photos and videos in 2021 to add another layer of privacy to your messages. Today, we’re excited to announce that you can now send a voice message that’s audible. It will disappear after,” WhatsApp wrote in a blog post.

The recipient will be informed that they can only play these messages once before they expire via a “one-time” icon.

Meta-owned messaging platform WhatsApp rolls out group call scheduling for Android beta

With the recent release of numerous new upgrades, WhatsApp has now included yet another intriguing feature for group calls. Group calls (audio/video) will soon be able to be scheduled, and the members will receive the call link automatically at the scheduled time.

A report claims that WhatsApp is introducing its Android beta users to group call scheduling. WhatsApp has strengthened its platform with the addition of this new functionality in an effort to compete with Zoom and Google Meet. Customers will now have the option to schedule calls.

According to a post from WABetaInfo, a website that follows new WhatsApp features, this functionality is currently rolling out to a global beta user base. The group call scheduling function, according to the website, is present in the most recent WhatsApp beta for Android 2.23.17.7, however, it may also be present in the 2.23.17.5 and 2.23.17.6 versions.

Meta-owned Instagram will now better protect users from unwanted DM requests

A new update will be made available on Instagram, which is owned by Meta, to better safeguard users from unsolicited DMs.

Two additional limitations will apply to users who want to send DM requests to users who do not follow them as a result of this new feature.

First, instead of sending unending DM requests to those who don’t follow them, users will only be able to send them one message. Second, since direct message invitations are now just text-based, users can only send images, movies, or audio messages to those who don’t follow them once they accept the invitation to chat.

The new restrictions will prevent users from receiving unwanted images or videos from people they do not follow, nor will strangers be able to repeatedly message them.

Meta’s Twitter rival, Threads, is now under investigation by the US House Judiciary

The US House Judiciary is currently looking into Meta’s Twitter competitor, Threads, and has reportedly requested documentation about content control on the new site from Meta CEO Mark Zuckerberg. Threads has surpassed 150 million sign-ups.

According to CNBC, House Judiciary Chair Jim Jordan (R-Ohio) has requested information from Zuckerberg “as part of the panel’s ongoing investigation into the policies of tech platforms and their interactions with the Joe Biden administration.”

Jordan stated in the letter that “Threads raises substantial, specific issues since it has been pitched as a competitor of Elon Musk’s Twitter, which has been politically persecuted by the Biden Administration due to Musk’s devotion to free expression.

Despite Meta’s Threads crossing 150 million sign-ups, its daily usage has declined, with users now spending just 10 minutes instead of 20 minutes, a 50% reduction.

MrBeast becomes the first person to reach over 1 million followers on Threads App

Jimmy Donaldson, an American YouTuber better known by his stage name Mr. Beast, has made history. On Threads, a brand-new social media platform from Meta, he established a brand-new Guinness World Record.

MrBeast amassed the first 1 million Threads Followers in a matter of hours after uploading the three posts. Meta CEO Mark Zuckerberg trails him in terms of followers.

The new platform introduced by Meta is called Threads. The app, which is positioned as a Twitter competitor, has amassed an incredible user base of over 30 million in just the first day of availability.

Meta-owned Twitter rival ‘Threads’ officially launches

Twitter’s rival ‘Threads’, owned by Meta, is now officially live. Android and iOS versions are available in 100 countries.

On Wednesday, Meta formally unveiled Threads, a new program that attempts to offer a venue for online real-time chats, a feature that has long been Twitter’s key selling point.

The appearance and product descriptions of the app are very similar to those of Twitter. Within just two hours of its opening, more than 2 million people signed up.

threads app

“Threads is a new app built by the Instagram team to share text updates and engage in public discussion,” Meta wrote in a blog entry on Wednesday. You can make posts that are up to 500 characters long and log in using your Instagram account. You can also submit links, videos up to five minutes long, and images.

This app will gradually include new features and innovations, making it even more user-friendly for anyone to use.

Meta Verified Now Available In India: How To Get Blue Tick On Facebook and Instagram

Meta’s subscription model, Meta Verified, has recently expanded its availability to India, according to a recent announcement by the company. Five weeks ago, a waitlist was put into effect in the nation. Mark Zuckerberg personally provided an update on his Instagram channel. With Brazil expected to join soon, Meta Verified is now available not only in India but also in the UK and Canada.

In a welcome move for existing users, Mark Zuckerberg confirmed that previously verified accounts on Instagram and Facebook will retain their verified status at no additional charge.

This March, Meta announced that its Verified service would be available on Facebook exclusively for a subscription price of ₹599 per month. Android and iOS users, on the other hand, can access Meta Verified at a subscription cost of ₹699 per month.

Steps to subscribe to the Meta Verified

To subscribe to Meta Verified, interested users must meet specific criteria established by the company. These requirements include prior familiarity with either Facebook or Instagram, as well as a certain level of posted content. Furthermore, applicants must have a government-issued identification document that matches the information listed on their Facebook or Instagram page as well as be at least 18 years old.

Similar to Twitter Blue‘s subscription model, Meta Verified offers a range of benefits aimed at enhancing authenticity and security across Meta’s services. Mark Zuckerberg emphasized this objective in his announcement.

Beyond the coveted Meta Verified badge, subscribers to the service receive protection against impersonation by the company and gain access to personalized customer support instead of automated bots. By paying the monthly subscription fee, users can also expect increased visibility for their content, resulting in broader reach.

This will result in more frequently appearing content in people’s feeds, searches, and comments. Additionally, users will get access to exclusive stickers for Facebook and Instagram Reels and Stories. Additionally, they will get 100 Facebook Stars each month to help other creators where available.

Meta is launching an AI chatbot ‘MetaMate’ for its employees, trained on internal data

The ‘Metamate’ artificial intelligence (AI) chatbot, which was developed by Meta and trained on internal data, is apparently being made available to its workforce.

According to The Verge, the new AI chatbot uses corporate data to assist staff members in writing code, debugging features, and summarising meetings.

The business is currently introducing this tool to a select number of employees. The business was forming a new “top-level” product team “focused” on generative AI, according to an announcement made by Meta CEO Mark Zuckerberg in February of this year.

Meta is bringing AI-generated stickers to its social app Messenger

The Meta is working on various features for its social apps, including AI-generated stickers for Messenger.

The company will use its picture creation model to enable customers to generate stickers based on text prompts, said Ahmad Al-Dahle, vice president of AI at Meta, during a company-wide meeting that The Verge attended today. Before employees make the feature public, internal testing will start.

“With AI-generated stickers, our users can have infinitely more options for self-expression, cultural representations, and even trend relevance,” Al-Dahle says. “Of course, stickers are just the tip of the iceberg.”

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