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Pinterest Adds Transparency with New Labels for AI-Generated Content

Pinterest is making a notable change to help users understand the content they see on the platform. The company is introducing specific tags to identify AI-generated content. This move is all about providing more clarity and control for the millions of people who use Pinterest for inspiration.

As tools that create images and ideas using AI (artificial intelligence) become more common, Pinterest wants to ensure its community knows when content has been created or changed by these technologies. This is a step towards greater openness and helps maintain a trustworthy environment for discovering new things.

What the New Gen AI Labels Look Like

To help users spot AI-modified or generated images, Pinterest will now show a clear label (Tags). When you click on an image Pin to get a closer look, you might see an “AI modified” label appear, usually in the bottom corner. This label is designed to be easy to notice.

Pinterest is using smart technology to figure out which images were made or significantly altered using AI tools. They are even looking at hidden information within the images themselves to help with this. The goal is to make it simple for anyone browse the platform to know if what they are seeing was created by a person or by a computer program.

Adding a Label (Tags) to Your Content

For creators who are using AI tools to help make their Pins, Pinterest is working on ways to make adding a label straightforward. While Pinterest’s systems will detect and label much of this content automatically, giving creators the ability to disclose their use of these tools adds another layer of transparency. This feature will allow users to be upfront about their creative process, ensuring that viewers have all the relevant information about how a Pin was made. Being open about the use of AI in creating content is becoming increasingly important online, and Pinterest is supporting this by providing the tools to do so.

This update is part of Pinterest’s ongoing effort to improve the user experience. By clearly marking AI-generated content with these new Gen AI labels, Pinterest is empowering its community. Users can feel more confident about the authenticity of the content they find, and creators can contribute to a more transparent platform. This change is a positive step for the platform as it adapts to new ways of creating and sharing inspiration online.

According to Social Media Today reports, Pinterest is turning to the TikTok-inspired trend of vertically scrolling feeds of content and is testing a new ‘Watch’ mode for discovering new pins. Here’s an example, you can see that the user posted @KenSchillinger, There are two new full-screen options- In the Browse mode, you can see the traditional search feed from Pinterest, and in the Watch mode, you can view the traditional pin view; In the Watch mode, the same is displayed in TikTok-style vertical bars that show both video and still images.

https://twitter.com/KenSchillinger/status/1437145228457218048

It wasn’t clear how many people can access Watch, nor how many users were involved. There are many UX choices available as platforms look to keep up with emerging use patterns and maximize engagement, and TikTok’s popularity is leading to more UX choices in various other apps.

TikTok is the most popular app every month for nearly two years, and its growth momentum is unmatched by any other social app. According to the report a few days ago, Tiktok had overtaken YouTube’s watch time in the US. As these companies seek to adapt to emerging audiences, they have begun building TikTok-like content feeds, which have prompted Facebook, Instagram, YouTube, and Snapchat to make their own.

In order to make Pinterest more relevant, it would make sense to at least attempt the same approach. As a process of maximizing user engagement, I suggest that if an app has a visual-aligned feed, and they know people are increasingly interested in viewing it in a vertical, full-screen format, they should make it possible.

In the end, it may be a small test, and it may not succeed, but if Pinterest is already aligned with the social Stories trend (via Idea Pins), it fits nicely into the app’s more progressive approach to product development.

This would enhance Pinterest’s role as a showcase tool for e-commerce, and help people find more content via Pins? As progress is made, we will keep you informed.