No More Easy Money: YouTube Now Requires Original & High-Value Content to Earn
YouTube is rolling out significant changes to its Partner Program (YPP) starting July 15, 2025. These new rules aim to boost originality and quality on the platform by cracking down on content that is reused, repetitive, AI-generated, or lacks genuine value. This means creators who rely on simple copy-paste methods, automated slideshows, or poorly edited compilations might soon find their channels unable to earn money. The platform’s goal is to reward creators who offer unique and meaningful content, fostering a healthier environment for both viewers and authentic voices.
The updated guidelines directly target what YouTube calls “copy-paste” creators. This includes channels using AI to generate videos without significant human input, those recycling content with minimal changes, or channels focused on low-effort clickbait. Even reaction videos will need to show clear added value from the creator, beyond just showing clips from other videos. If content doesn’t provide real educational insights or fresh entertainment, it won’t be eligible for monetisation. This move is a clear signal that YouTube is prioritizing substance over shortcuts.
Even if a channel meets the usual requirements for the YouTube Partner Program, like having 1,000 subscribers and 4,000 watch hours, its application for monetisation could still be turned down if the content isn’t original. YouTube’s official support page highlights that only creators producing original educational videos, truly creative entertainment, or authentic visuals and narration will qualify. This emphasizes YouTube’s commitment to protecting its creator community from mass-produced or automated content that simply tries to trick its recommendation system.
These stricter rules come at a time when AI tools are becoming more common, leading to a rise in low-effort videos designed mainly to get views without offering much in return. YouTube’s stricter enforcement is part of a bigger plan to improve the overall quality of content on the platform. For creators, this means focusing on genuine creativity and adding unique value will be key to staying monetized and succeeding on YouTube.
