Instagram’s New Competitive Insights Feature: Compare Performance with Other Accounts
Instagram is changing the game for content creators and businesses with the introduction of Competitive Insights in the Professional Dashboard. This powerful new tool allows professional accounts to directly compare their performance against up to 10 similar profiles. Users can track critical metrics like follower growth, posting frequency, and the effectiveness of different content formats, including Reels and boosted ads. This feature is a game-changer for refining your social media strategy and understanding what truly works in your niche.
Found under Professional Dashboard → Competitive Insights, this new addition provides a clear, side-by-side analysis. It uniquely reveals engagement data, like the number of likes, even if a competitor has hidden their like count from the public eye. This granular level of detail offers a significant advantage, allowing you to benchmark success beyond just follower numbers and understand true audience interaction with individual posts, a key component for improving Instagram engagement.
For brands focused on organic growth and better ad performance, this tool is indispensable. By analyzing competitors’ post types and their ad frequency (only boosted posts are shown, not all Meta Ads), you can quickly identify content gaps and trends to boost your own reach. Regularly checking these competitive metrics will help you adjust your content calendar, refine your posting times, and ensure your account stays ahead in the race for visibility and Instagram growth.
