Meta, the tech giant behind Instagram, is pushing the boundaries of artificial intelligence (AI) integration within its platforms. Following experiments with AI-generated characters—ultimately scrapped due to user feedback—Meta is now testing an AI-powered comment suggestion feature on Instagram. This new feature aims to streamline user interaction but raises questions about authenticity and potential over-reliance on AI.
The “Write with Meta AI” Feature:
Social media feature tester Jonah Manzano recently discovered a “Write with Meta AI” prompt on Instagram. This feature offers users AI-generated comment suggestions, simplifying the process of engaging with posts. A pencil icon, located next to the text bar, initiates the AI, which then analyzes the post’s content—be it a photo or video—to provide three tailored comment options.
How It Works:
When activated, Meta AI analyzes the visual content of a post. For instance, a photo of someone playing cricket might prompt AI suggestions like “Well played,” “You are a good player,” or “Best wins.” Users can refresh these suggestions to explore alternative comments if the initial options aren’t to their liking.
Meta’s aggressive integration of AI across its platforms reflects a broader industry trend. However, user reception remains a critical factor. The company’s previous AI experiments have shown that user feedback can significantly impact feature development.
