Instagram Ranking algorithm is being updated to emphasize original creator content; Adam Mosseri

Adam Mosseri, Instagram’s head, announced the company would tweak its algorithm to highlight original content from creators and improve its ranking system.

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A new ranking algorithm will be implemented on the social media platform to highlight original content more prominently.

Instagram Ranking Algorithm Changed

In a tweet late on Wednesday, Mosseri said, “We’ve added new ways to tag and improved ranking: Product tags, enhanced tags, and originality ranking.”

“Creators are so important to the future of Instagram, and we want to ensure that they are successful and receive all the credit they deserve,” he said.

Mosseri responded to a tweet from social media consultant Matt Navarra by stating that Instagram already promotes original content, but that the platform is leaning more towards it and will continue to do so.

“With recommendations becoming more and more important, it’s becoming more important that we don’t overvalue aggregators, since that would be detrimental to creators and Instagram long term,” Mosseri said in a tweet.

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Instagram stated that credit and monetization should go directly to the original creator.

If you create something from scratch, you should be credited more than if you re-share something that has already been created by someone else. Rather than reposting content, we want to put more value on original content,” Instagram’s head said.

Instagram is bringing back the chronological feed, users will get these controls

It has been revealed that Instagram will bring back chronological feeds. Two optional feeds are now available in the new Instagram app, accessible by tapping the Instagram logo at the top.

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You’ll see your chronological feeds of all posts from all the accounts you follow in the first one, and your favorites in the second. In order for Instagram to be the best experience for users, it would like to make it easy for them to see what interests them most.

Specifically, Instagram said that posts you follow will appear on your feed, along with suggested posts. Using Instagram, users can keep up with their friends and favorite producers. In addition, you will see more posts from favorited accounts in your home feed.

The following users can view the posts of people they follow. The user’s posts will be displayed in sequence to allow them to catch up on both favorites and recent posts. To see Favorites and Followers, users must swipe left on Instagram’s home page to select what they see.

By adding accounts to your Favorites, you can view the most recent posts from those accounts. Users can be added or removed at any time in the company’s view – there is no notification when someone is added or removed. A star icon is displayed at the top of the Home Feed when posts come from your Favorite Accounts.

As of right now, none of these new feeds can be set as default, so you’ll always see the default algorithm-based feed, and you’ll need to manually select the Favorites feed if you want it to show on your account.

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