Spotify, the Swedish music streaming giant, is experimenting with a feature in its mobile app that allows users to browse through a stream of music videos similar to TikTok. In order to compete with Instagram Reel and Tiktok, Spotify now offers a vertical video feed
In addition to TikTok, apps like Instagram and YouTube are replicating their vertical video feed. According to testers, the feature can be found in Spotify’s beta version for iOS, which is available on TestFlight.By swiping up or down on the icon on the app’s tab bar, users can watch short video clips vertically, according to 9To5Google.
Spotify declined to provide more information regarding the vertical feed of music videos, according to the report. The company has investigated the possibility of vertical video feeds, according to an official statement.
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Spotify may be using its Canvas format to implement the feature. In 2019, Spotify introduced Canvas, a feature that lets artists create videos to accompany their music.
Netflix announced recently that Spotify was collaborating with them to create a dedicated hub. Netflix hub will feature all Netflix-related media, including some exclusive to Spotify, making it an all-in-one destination for Netflix content. The service is accessible from mobile as well as web versions.