YouTube testing three-strikes policy
YouTube testing three-strikes policy

YouTube, which is owned by Google, is experimenting with a three-strikes policy for ad blockers.

We are urging users who have ad blockers activated to turn them off or to try YouTube Premium as part of a short experiment we are conducting worldwide. Ad blocker detection is nothing new, and other publishers frequently request that users turn off their ad blocks, according to a YouTube representative.

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Along with providing information on the policy’s operation, Youtube also stated that “ad blockers violate YouTube’s Terms of Service.”

Users who are impacted would see “repeated notifications” asking them to approve platform ads. Playback will be temporarily disabled in “extreme cases, where viewers continue to use ad blockers,” the business said.

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