In the wake of Aryan Khan‘s arrest in a Mumbai drug case, the popular Ed-tech giant Byju’s has halted its association with the Bollywood star Shahrukh Khan. Due to backlash from social media users, Byju’s decided to cancel this reservation, despite advance bookings.
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Since 2017, the actor has been an ambassador for the firm, reportedly being paid 3-4 crore a year for his endorsement.
The source that knows the matter told Economic Times, “They have paused all promotions related to SRK for the moment. The company, which is in the field of education, does not want to be seen in promotional activities with him for that reason (due to the controversy surrounding his son’s drug case).
Since all of these advertisements were booked in advance, it took a while to stop all of them.” In addition to Byju’s, SRK appears in campaigns for Hyundai, LG, Dubai Tourism, ICICI Bank, and Reliance Jio.
In light of Shah Rukh Khan’s association with Big Basket, a Tata Group spokesperson said, “Big Basket won’t confirm, deny, or comment on any of this.”
FCB India’s group chairman, Rohit Ohri, indicated that SRK’s brand value has significantly helped Byju’s, and ending the association will have negative impacts on the ed-tech firm. SRK’s association with Byju’s has been highly beneficial to the company. SRK’s association with Byju’s has been so deep and integral that even if the company pauses advertisements temporarily, it will be extremely difficult to separate the brand from him in the future.”
Several passengers aboard a cruise ship from Mumbai to Goa, including Shah Rukh Khan’s son Aryan Khan, were detained last week after being caught in a drug bust.
As a result of the raid, NCB recovered 13 grams of cocaine, 21 grams of hashish, 22 pills of MDMA, and 5 grams of MD. His bail was denied by the Magistrate’s Court, and he will remain in the Arthur Road prison in Mumbai.