The company revealed new ad formats for its short-form video Shorts on Monday as part of its presentation at this year’s YouTube NewFronts.
By mixing ad types including skippable and non-skippable advertising, video reach campaigns make better use of Google AI to increase reach. Advertisers can now publish a 60-second vertical video in order to connect with interested viewers thanks to the change.
According to the company’s release, Shorts currently draws 1.5 billion visitors per month and receives 50 billion views per day.
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