Telugu cinema generates the bulk of its revenues from its box office in the USA. Most of the big Telugu films used to collect millions of dollars in the overseas market before the COVID-19 pandemic. Tollywood in the USA has changed its business dynamics due to the pandemic.
There are limited capacities in U.S. theaters after the pandemic. In other words, films that have a theatrical release in that country do not do well enough to earn money. The only film to do well at the US box office after the pandemic was Jathi Ratnalu. Having received excellent pre-sales, Shekhar Kammula’s Love Story is providing hope for producers.
Pre-sales for Love Story have so far grossed $150k, according to the latest reports. The overseas market for Shekhar is huge. Moreover, the trailer and music from the film captured the attention of viewers and raised expectations.
Naga Chaitanya and Sai Pallavi star in the lead roles of Love Story and the film is set for a grand release tomorrow. Tonight in the USA will be the premieres. Pre-sale trends indicate that producers are anticipating a strong turnout at the premieres.