The YouTube Monetization Criteria have recently been updated. Small creators will find it quite helpful to use this to make money.
The requirements for joining the YouTube Partner Programme have changed from what they were previously. Before, creators needed 4,000 watch hours and 1,000 subscribers to start making money on YouTube. Under the YouTube Partner Programme (YPP), YouTube is easing up on its monetization policies for some users.
Let us inform you that, in accordance with this new policy, your YouTube channels can earn money with 500 subscribers and 3,000 watch hours. Only a few nations are presently seeing the company’s new policy in action. In the United States, United Kingdom, Canada, Taiwan, and South Korea, this rule is now in effect.
YouTube Partner Programme monetize policy
To monetize their channels using YouTube shorts, according to the previous policy of the company, creators need 10 million views. In order to do this, 1,000 subscribers were needed. The company has changed it to 3 million views.
#YouTubePartnerProgramme policy has changed. YouTube channels can earn money (monetize) with 500 subscribers and 3,000 watch hours.
The company revealed new ad formats for its short-form video Shorts on Monday as part of its presentation at this year’s YouTube NewFronts.
By mixing ad types including skippable and non-skippable advertising, video reach campaigns make better use of Google AI to increase reach. Advertisers can now publish a 60-second vertical video in order to connect with interested viewers thanks to the change.
According to the company’s release, Shorts currently draws 1.5 billion visitors per month and receives 50 billion views per day.
Google-owned #YouTube has announced that it is rolling out new ad formats to its short-form feature #Shorts.
Podcasts are now officially available on YouTube Music’s US platform for Android, iOS, and the web. The launch comes after YouTube’s head of podcasting Kai Chuk made it known that podcasts would soon be added to YouTube Music.
With the change, users can continue to listen to podcasts they are currently watching in the main app on YouTube Music.
YouTube Music Podcast
In addition, YouTube Music lets users seamlessly switch between audio/video versions of podcasts on-demand, offline, in the background, and while casting.
The fact that all users, regardless of whether they have a YouTube Premium subscription, may access podcasts on YouTube Music. Additionally, YouTube has acknowledged that when paying users are listening to podcasts on its platform, they might hear host-read endorsements or sponsorship messages.
The Ministry of Information and Broadcasting has banned 8 YouTube channels for uploading material that jeopardized India’s security. They are charged with serving information that could have an impact on foreign relations, law and order, and the national security of India. One of them is a Pakistani YouTube channel. 118 crore people have viewed these. Since December 21, 102 YouTube channels have been blocked.
For propagating misinformation about India’s security, relations with other countries, and public order, the Ministry of Information and Broadcasting has blacklisted 8 YouTube channels. Under IT Rules 2021, 7 YouTube channels with Indian and 1 with Pakistani origins are prohibited. These channels are charged with disseminating false information about India.
.@MIB_India blocks 8 YouTube channels for spreading disinformation related to India’s national security, foreign relations and public order
7 Indian and 1 Pakistan based YouTube news channels blocked under IT Rules, 2021https://t.co/FHeROCOBrb
16 YouTube news channels have been blocked for spewing anti-Indian propaganda, which threatens national security, foreign relations, and public order. There are 10 Indian channels and six Pakistani channels blocked. Under the IT Rules, 2021, emergency powers have been used to block these channels.
They incite communal hatred, disturb public order in India, and spread false and unverified information, according to the ministry. One channel has been blocked for over 68 million views.
A community shown as terrorist
Under Rule 18 of the IT Rules, 2021, none of the digital news publishers have provided the government with the necessary information. There have been instances where a community has been depicted as a terrorist in content published on some YouTube channels in India, according to the ministry. Conflicts between religious communities were fueled by hatred. An attempt was made to disrupt public order and create communal disharmony.
There were many false news posts about India posted on the YouTube channels Pakistan, including topics such as the Indian Army, Jammu and Kashmir, and India’s foreign policy.
Action was taken earlier also
The fact that this is not the first time the government has blocked YouTube channels is noteworthy; many more channels have been blocked in the past, citing national security concerns. As part of IT Rules 2021, the ministry recently blocked 22 YouTube channels, three Twitter accounts, one Facebook account, and one news website. Apart from spreading false information on social media, these accounts and channels spread malicious information related to India’s foreign policy, safety, and public order. There were 260 million viewers on the blocked YouTube channels.
Also in 2021, the government took major action against Pakistan’s propaganda against the country. Twenty YouTube channels that propagate against the country have been blocked by the Ministry of Information and Broadcasting.
YouTube had been ordered by the ministry to take action against 20 channels in separate orders. Several intelligence agencies worked together with the Ministry of Information and Broadcasting on the operation. A planned propaganda network in Pakistan was responsible for blocking YouTube channels and websites in Pakistan.
Facebook’s parent company Meta has made a big decision in the ongoing war between Russia and Ukraine. Meta Russian Media will block both RT and Sputnik in the European Union. The information has been provided by the organization’s Global Affairs Director Nick Clegg on Tuesday (Indian time).
RT and Sputnik are Russian state-run media outlets that Meta will block across all its platforms. According to Nick Clegg, the company has received requests from the European Union and several governments.
We have received requests from a number of Governments and the EU to take further steps in relation to Russian state controlled media. Given the exceptional nature of the current situation, we will be restricting access to RT and Sputnik across the EU at this time.
Several governments and the EU have requested that additional action be taken against the Russian state-controlled media. At this time, RT and Sputnik will not be available in the EU due to the exceptional circumstances of the current situation.
The demand in Europe
The government has asked Meta to take action regarding Russian state media platforms. Clegg has stated that Meta constantly works with governments on this issue. RT and Sputnik, Russia’s state-controlled media outlets, were discussed by the European Union on Sunday.
Google has also implemented restrictions
Canada’s telecom operators have also banned RT channels. Media coverage in Russia has become a significant issue for tech companies during the ongoing conflict between Ukraine and Russia. This attack is described by Russia as a ‘special operation’. Meta wasn’t the only company taking action against Russian state-run media. YouTube and Google parent company Alphabet Inc. also took action.
Twitter and Facebook impact
YouTube has banned Russian media channels from earning revenue through advertising. Google has also taken numerous steps since then. On Twitter, RT and Sputnik have been banned from advertising since 2017. Further, technology companies are playing a major factor in the ongoing Russia Ukraine tension. Also, Russia has taken many tough steps against tech companies. Russia restricts access to Twitter and Facebook.
Several Twitter channels and YouTube channels have been blocked by the Ministry of Information Technology. According to reports that he published inflammatory materials related to a fictitious cabinet meeting. In response to a complaint filed by Minister Rajiv Chandrashekhar, these steps have been taken. A large number of YouTube channels were also blocked by the government in December last year.
73 Twitter handles, four YouTube channels, and one Instagram game have been taken down by the ministry, The Times of India reported. These handles are associated with Pakistan, according to the report. As well as providing information, Minister Chandrashekhar lodged a complaint in this regard. An angry user commented on Chandrashekhar’s Twitter account, asking that ‘action be taken against a video depicting the PM in a very violent manner.’
Chandrashekhar specified that the ‘fake and violent’ video is in the public domain since December 2020. In response to the request, the Minister confirmed that work is being done. According to him, the Task Force on Safe and Trusted Internet has investigated the issue. A number of accounts were blocked that shared fake/inflammatory content on Twitter, YouTube, Facebook, and Instagram, Chandrashekhar said. According to them, as required by law, they have identified the accounts’ owners for action.
Action was taken about three weeks ago
Information ministry officials blocked 20 YouTube channels and two websites at the request of Indian intelligence agencies, according to language news published on December 21, 2021. False news and propaganda are being spread by NGO opponents. On Monday, the ministry issued two orders, one ordering the blocking of 20 YouTube channels, and the other blocking two news websites.
According to a statement issued by the Ministry of Information and Broadcasting on Tuesday, “The channel and its website are part of a coordinated propaganda network operating out of Pakistan and disseminating false information about sensitive topics related to India.” It was reported that these channels were used by users to post divisive content on a variety of topics, including ‘Kashmir, Indian Army, Minority Communities, Ram Mandir, General Bipin Rawat, etc.
As of 2021, Tiktok is the most popular domain, surpassing Google as the most popular platform for short videos. Cloudflare, a web security company, has compiled a list after analyzing data for a year. The report says that Google and nine other major companies are behind Tik Tok. Google ranked first in 2020, followed by Facebook, and TikTok was seventh in popularity.
Last year, several Chinese apps, including Tik Tok, were blocked in India for security reasons. Tik Tok was among the apps that Google removed from its Play Store following the government ban. Furthermore, it is not available in the Apple Store. Despite its limitations, this app is still widely used in India.
Leaving behind many big companies
In a report from Cloudflare, on February 17, 2021, Tiktok was the top site for one day. Tik Tok remained the most popular app in March and May for a short period of time. Tik Tok’s popularity increased after August 10, 2021. Google was number one only a few days during this period. Tiktok maintained its top spot for most of October and November. On November 25 and 26, Black Friday and Thanksgiving fell on the same day. Among the websites ranked below Google in 2021 are Facebook, Microsoft, Apple, and the e-commerce website Amazon.
WhatsApp has reached number 10
Despite its popularity, Whatsapp has risen to position 10 in this list, while Twitter has reached position 9. YouTube and Netflix, two OTT platforms, remain at 7 and 8 on this list.
Many big countries, including the United States, still use Tiktok
For the first time, Tiktok, which was banned in India, was most popular during the lockdown caused by Corona. At this point, it was used by 1 billion people each month. Europe, Brazil, and Southeast Asia are among the countries where this short video app is the most popular. Tik Tok is the property of China’s ByteDance Company. The Singapore-based company TikTok announced earlier this year that Shouji Chew had been named its new CEO.
As a creator, it is important to create content that one can relate to and also find entertaining. Here’s Shubham Gaur, an artist with many talents who started his YouTube content creation journey in 2015. The actor, influencer, writer, and director Shubham Gaur will be remembered for playing Jaat in the Amazon Prime web series Hostel Daze.
Having been brought up in Bulandshahr, UP, Shubham believes he has always had a knack for comedy and storytelling, which ultimately led him into content creation. As far as his content is concerned, we tend to agree with him very often. Currently, his hilariously accurate Instagram Reels and videos are cracking up the internet.
As an artist and comedian, Shubham Gaur has done many things in his career. His appearance in the show, “Hostel Daze,” was along with Adarsh Gourav, Ahsaas Channa, Luv Vispute, and others. In his work, he shows extreme dedication and passion.
We are shaking our heads with relatability whenever we watch his videos. Shubham Gaur’s success today is due to his ability to create genuine, humorous, relatable, and honest content.
In addition, he is a highly risk-taking individual who has explored various platforms to create a stronger connection with his audience. In his most recent work, “Hostel Daze“, he received a digital round of applause for his character Rupesh Bhati. Along with this, he has produced and co-created shows including, ‘Uncommon Sense‘ with Saloni Gaur. Shubham has achieved such great milestones as a creator and comedian.
He started creating content in 2015 when influencer marketing was just beginning in this industry. I thought it was most important to create content that was original and authentic for me. In order to establish a deeper connection with my audience, I have never restricted myself to one specific platform or format. It has been my policy to not limit myself to one platform or format, but rather to use as many platforms as I can to build a deeper connection with my audience.
Life truly does come full circle, as the saying goes. Having my friends lend me their OTT subscriptions and being featured on them has been more than the stuff of dreams. Even as an artist and creator, I am still overwhelmed by how far I have come.
With Shubham’s journey, not only is his feed inspiring to us, but it can also be a source of entertainment for us. Despite having a highly unique comedy style and communicating meaningfully through his content, he has made a name for himself in the creator world.
YouTube wants to make community posts more accessible to creators so they can interact with fans and share with them, and YouTube plans on expanding access to this feature in the coming months.
With the new Community tab, creators with 1,000+ subscribers can post all types of content such as GIFs, images, polls, and videos in a dedicated engagement space. YouTube has now lowered the subscription requirement to allow more channels access to this tool.
Community posts are coming to millions more channels!!
Starting October 12, 2021, we’re lowering the eligibility threshold for Community posts to channels with 500+ subscribers: https://t.co/66SEhZ33ML
As described by YouTube: All channels with 500 followers or more will be able to make Community posts starting October 12, 2021, rather than just those with 1,000 subscribers. In the near future, we will make Community posts available to channels with under 500 subscribers. There may be a brief delay after your channel reaches 500 subscribers before you can create Community posts.
App users will have a greater opportunity to interact with the community via this feature. Even though it’s less common, it does offer a new level of engagement for those who wish to provide additional updates, to improve their relationship with their fans, they gather viewer feedback.
The YouTube Community posts have been enhanced more recently with features such as posting metrics, multi-image updates, and post scheduling. It’s like an app version of your Facebook page, where you can list your latest posts, and people can comment upon them, and up-or downvote them in the app.
This option is most valuable to you according to the size of your channel and what you intend to post. You can use it to display specific elements, promotions, and other post types, but it also offers another surface to refer your viewers too.
In addition, YouTube says that it will remove the Discussion tab from all channels starting on October 12th, due to its expanded access to Community posts. Since the Community Tab is a more advanced version of the Discussion panel, a retired Discussion panel will be removed to make way for the Community Tab.
These additional engagement features will no longer be accessible to smaller channels, as they will only be available to those with less than 1,000 subscribers.
In addition, YouTube does plan to expand the Community tab’s access in the near future, which will have a minimal impact in this regard. The community posting options on YouTube can be found here.
