Meta is preparing for a massive layoff! After Twitter, now there is a crisis of jobs on Facebook-Instagram

In light of rumors of a global economic recession, Meta Platforms Inc., the parent corporation of Facebook, is currently preparing for significant layoffs. This information was provided in one of The Wall Street Journal’s reports. In the Journal, quotes from people familiar with the situation were used to report this information.

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According to the newspaper’s story, job layoffs might start as soon as Wednesday. The corporation has reportedly already requested that staff cancel any non-essential travel plans for this week. In a statement to the Wall Street Journal, a Meta spokeswoman declined to comment.

The plan for layoffs was created in September by CEO Mark Zuckerberg. In response to the key sites Facebook and Instagram’s slowing growth, the plan called for restructuring teens and lowering headcount. It’s possible that the meta in 2023 will be smaller than it is this year, Zuckerberg continued.

What is the reason for layoffs?

The use of meta products is widespread worldwide. Facebook, Instagram, and WhatsApp are a few of these. However, the corporation has had to make significant investments in the Metaverse industry in an effort to elevate the Internet. The investment’s expected rewards have not yet begun. The business is challenging to grow in such a circumstance.

The severe recession in the US stock markets, on the other hand, has caused a significant decline in the price of Facebook (Meta) shares. The company’s shares have fallen by nearly 73 percent over the past year. The value of Mark Zuckerberg has decreased in a comparable way.

The jobs crisis in Silicon Valley

Reduced headcount will make the Silicon Valley employment issue worse. After Elon Musk successfully finalized a $44 billion takeover of the social media network, Twitter Inc. last week closed nearly 3,700 positions. Lyft Inc., a ride-hailing company, and Seagate Technology Holdings Plc, a producer of hard drives, are two additional businesses that have downsized or plan to reduce their staff (Seagate Technology Holdings Plc.).

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Microsoft Introduces a New Viva Engage App Similar to Facebook, Know How It Makes Work Culture Easier

Microsoft has unveiled a brand-new Facebook-like Viva Engage app within Teams. Viva Engage has a Facebook-like vibe. It promotes workplace camaraderie, self-expression, and online chit-chat. This has a storyline part where you may contribute conversational articles, movies, images, and other things.

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The Facebook News Feed and Viva Engage’s Story Line sections both function similarly. Its goal is to provide a Facebook-like experience at work. People can use Facebook and Workplace here. It can be used by staff to disseminate news or items of interest.

Users will be able to share stories

Microsoft Teams has established itself as the standard platform for workplace collaboration and communication, and staff members from all operating channels have embraced Teams quickly. Teams have also added social networking services for these employees at the same time. Additionally, Viva Engage will include stories. Employees will be able to share stories using Microsoft Teams and Viva Engage in a manner similar to how they do it on Instagram.

Hybrid work culture flourished

Without a question, the hybrid work culture has evolved significantly as a result of the corona pandemic. The demand for tools like Microsoft Teams, Zoom and Slack has surged as a result of the hybrid work culture. There has been a rapid growth in the use and adoption of Microsoft Teams.

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NFT feature coming to Instagram, CEO Mark Zuckerberg confirms

Instagram head Adam Mosseri has been talking about bringing NFTs to the platform since last year. The document has now been signed. Mark Zuckerberg announced that NFT will be added to Instagram.

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In a report by Engadget, Meta CEO Mark Zuckerberg said that NFT will come to Instagram. NFT will be added to Instagram within the next few months, he said.

The beginning of the year also brought news of Facebook and Instagram preparing to integrate NFT with their platforms. Such features will be offered on Instagram and Facebook, under which NFT will be able to be set in the profile itself.

Facebook’s Mark Zuckerberg has stated that NFT will come to Instagram, but it is unclear how the app will be used or how the company will implement it.

What is NFT?

The company may launch its NFT marketplace on Instagram or Facebook. NFTs can be purchased and sold on many websites. Similarly, NFTs can be posted on both platforms and those who wish to purchase can do so here only.

NFT transactions are done using cryptocurrencies, which presents a problem. As a result of the introduction of NFT, the company can now accept cryptocurrency transactions on its platforms.

Additionally, cryptocurrency payments are being tested within the instant messaging app WhatsApp. As of recently, WhatsApp head Will Cathcart stated that cryptocurrencies could be sent through WhatsApp in the future. Testing has begun.

Cryptocurrencies and NFTs are a part of Meta’s Metaverse plan. Since the company has invested significantly in the Metaverse, it is necessary that it integrates cryptocurrencies and NFTs on its platform.

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Big decision of Facebook, Youtube, Google; will block Russia’s state media

Facebook’s parent company Meta has made a big decision in the ongoing war between Russia and Ukraine. Meta Russian Media will block both RT and Sputnik in the European Union. The information has been provided by the organization’s Global Affairs Director Nick Clegg on Tuesday (Indian time).

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RT and Sputnik are Russian state-run media outlets that Meta will block across all its platforms. According to Nick Clegg, the company has received requests from the European Union and several governments.

Several governments and the EU have requested that additional action be taken against the Russian state-controlled media. At this time, RT and Sputnik will not be available in the EU due to the exceptional circumstances of the current situation.

The demand in Europe

The government has asked Meta to take action regarding Russian state media platforms. Clegg has stated that Meta constantly works with governments on this issue. RT and Sputnik, Russia’s state-controlled media outlets, were discussed by the European Union on Sunday.

Google has also implemented restrictions

Canada’s telecom operators have also banned RT channels. Media coverage in Russia has become a significant issue for tech companies during the ongoing conflict between Ukraine and Russia. This attack is described by Russia as a ‘special operation’. Meta wasn’t the only company taking action against Russian state-run media. YouTube and Google parent company Alphabet Inc. also took action.

Twitter and Facebook impact

YouTube has banned Russian media channels from earning revenue through advertising. Google has also taken numerous steps since then. On Twitter, RT and Sputnik have been banned from advertising since 2017. Further, technology companies are playing a major factor in the ongoing Russia Ukraine tension. Also, Russia has taken many tough steps against tech companies. Russia restricts access to Twitter and Facebook.

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Facebook offering opportunity to earn money! Users will receive part of the profits from Reels Videos

Facebook Reels have been launched globally. There is good news for those who share reels, i.e. short videos, on Facebook. Around 150 countries around the world are able to access Facebook Reels. Users of Android and iOS can use it. In the year 2020, Facebook Reels competed with Tiktok for the first time.

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Meta CEO Mark Zuckerberg said Facebook Reels will offer creators the opportunity to earn. Facebook will soon introduce a new feature for this purpose. Facebook is now planning to share a portion of the earnings from short videos with the makers of the reels. This initiative will begin on a pilot basis within the next few weeks on Facebook. Content creators will now be able to earn through Facebook by making reels.

Facebook made the decision because

In order to attract more and more content creators to its platform, Facebook has made this decision in light of the challenges Tiktok is facing in many countries. Meta reported sharing ad revenue with content creators creating reels in a pilot program.

Coming soon to India

Facebook said it would first begin sharing earnings in the US, Canada, and Mexico. In the coming weeks, it will be released in more countries. In India, which is Facebook’s largest market, the company plans to launch it soon.

In this way, advertisements will appear on the reels and earn revenue

1.) Users can watch reels without interruption and there is no interruption from advertisements under the current system. Facebook has now experimented with this new feature.

2.) A pilot program will allow content creators to choose between two ad formats.

3.) The first format is banners, and the second one is stickers. In a transparent manner, the ad will appear at the bottom of the Facebook reels. In stickers mode, the ad will appear on the reels like any other sticker.

4.) Content creators will be able to place stickers on any part of the reels they desire.

5.) You can better understand this by looking at these two pictures.

source – facebook

6.) In the picture, Facebook reels are shown with an ad like a sticker. – The bottom left of the picture shows it.

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Facebook loses 1 million daily users, company shares fall 22%

The decline in the number of Facebook users is resulting in Facebook losing users. The parent company of Facebook has announced that its profits have decreased due to a decrease in users. The company will also receive less advertising as a result of this. In the last few hours of trading, the prices of the company’s shares have fallen 22 percent.

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Additionally, the company informed the OTT platform

These disappointing results are also attributed to OTT platforms like Netflix, according to the company. The fourth quarter of last year saw Meta generate profits of $10.3 billion. This didn’t lead to a rise in daily users despite this. Despite the change of name to Metaverse at the end of October, this is the first result the company has posted since then.

Also to blame are India’s rising data prices

During the last two quarters of the year, Facebook lost nearly 1 million daily users. However, 2 billion people still use the app daily. David Weiner, the company’s Chief Financial Officer (CFO), said that adverse circumstances have reduced users worldwide. There is also the Corona pandemic in the Asia-Pacific region and the rising cost of mobile data in India. Competition service growth has been negatively impacted by these factors. Particularly youth usage has decreased.

Profits have decreased by 8 percent compared to 2020

However, the company has faced a number of abuse investigations and complaints. At the same time, executives have repeatedly claimed that Tiktok faces competition from other networks. Meta reported only 1.93 billion daily active Facebook users, instead of the expected 1.95 billion. A net profit of $10.3 billion was reported by Meteor in the fourth quarter of last year, a decrease of 8 percent from 2020, but sales remained strong at $33.67 billion.

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Shares of the company rise to $250

Meta attributed the poor performance to competition and disruptions in the supply chain, which adversely affected customers and advertisers. On the other hand, shares of Meta fell by 22 percent in after-hours trading, to $250. The company’s financial results in the fourth quarter were also negatively impacted by Apple’s advertising rules last year.

In Instagram Stories and Direct Messages, Meta now offers 3D avatars

Instagram Stories and direct messages (DMs) will soon include 3D avatars thanks to Facebook parent company Meta. This is Meta’s first step toward making the metaverse a reality with the release of its 3D avatars. A metaverse is a world that combines virtual reality with augmented reality, as well as more traditional platforms like your phone and computer, according to the company.

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People can express themselves more freely with avatars. Assistive devices and new facial shapes have been introduced by the company for people with disabilities. Avatars’ skin shaders have also been tweaked for a more authentic look.

Meta Introduces 3D Avatars to Instagram Stories

Facebook and Messenger are also receiving new 3D avatars from Meta. The feature will allow users to display their virtual self across apps in addition to stickers, feed posts, and Facebook profile pictures.

U.S., Canadian, and Mexican users can create 3D avatars at present. Apparently, the third dimension will automatically be added to the user’s avatar with this update.

“Since we unveiled our long-term vision for the metaverse at Connect 2021, we have been building out this next evolution of social and mobile technology, building toward a future in which you can be in the same room with loved ones who are thousands of miles apart or work naturally with a talented team that spans the globe,” Aigerim Shorman, Meta’s general manager for avatars and identity, wrote in a blog post.

It has been Meta’s top priority for a long time to realize its dream of a metaverse, which 3D avatars are very early steps toward achieving. During the Metaverse preview event held at Facebook Connect in October last year, Meta previously demonstrated its Codec avatars and real-time environment rendering.

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Top 8 Benefits of Facebook Business Page – Advantages of Facebook for Business

Benefits of Facebook for Business

In technology time, social media has figured out how to enter the existence of most of the people across the globe. People spend 5-6 hours on social media, whether they are looking to buy something or for information. Facebook is at present the most utilized social media platform.

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Advantage of a Facebook Business Page

Facebook is the best audience category for all types of businesses. According to a report, Facebook has 2.71 billion monthly active users. So it won’t be right to say that businesses can arrive at a monstrous shopper base through Facebook. Facebook is viewed as the most famous social media site on the planet and is rapidly turning into an absolute necessity to remember for an organization’s marketing efforts. Social Media Marketing is new, and organizations should keep steady over how to utilize these devices to improve their situations in their ventures. A Facebook business page and its tools have tons of benefits.

What are the Top 8 Benefits of Facebook Business Page

By having a business page on Facebook, all types of merchants get a potential traffic strength, which increases their business. The number of business pages on Facebook currently stands at more than 75 million. Besides, studies show that 93% of customer purchasing choices depend on social media. One actuality that is known by each business proprietor is that the marketing methodologies of a business can tremendously affect its development and achievement. It is fundamental for business proprietors to benefit their administrations in the event that they wish to attract customers.

Here are the Top 8 Benefits of Facebook Business Page which can help to enhance business sales chart

1) Gain Brand Awareness

Each fruitful brand has a Facebook page through which they convey and draw in with existing and possible customers. A few online puts away sprung up that work through Facebook and they are progressing nicely. Viral substance marketing is fit for soaring deals and brand mindfulness.

2) Direct Traffic to the Site

Presenting joins that lead on your site will increment online visits to your webpage.

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3) Get Business Leads

Facebook is a stunning platform to acquire customers and construct a marketing information base. A few businesses utilize this platform to gather email ids and other contact subtleties from people who are keen on their item or administration. It additionally helps prospective customers in social affairs.

4) Gain Authority

You can use Facebook to build up your expertise. You become the channel of accommodating data identified with your specialty that your local area needs. You hand-channel your local area tips, goodies, newsworthy things, and hot happenings with the goal that when they need your administrations, you are the principal individual they consider.

5) Targeted Ads and Campaign

Individuals create their Facebook IDs by including some personal information in their profiles. They present their age, gender, interests, and so on Thusly, Facebook can encourage focused publicizing that permits businesses to target people from the explicit geological area who has certain socioeconomics dependent on age, gender, interests, and so on. With Facebook Advertising Strategy, you can increase sales and generate leads for your business

6) Analyze Page Insights

Facebook is extraordinary compared to other investigation set-ups of any social media channel, and the most awesome aspect of everything, you can sign in and see your examination on Facebook at no charge! At the point when you make a Facebook business page, you’ll have the option to use the itemized investigation Facebook offers to streamline your social media technique and become acquainted with your crowd better.

7) Gain Reputation

Facebook business pages additionally permit you to make better client encounters by enabling you to react to audits and deal with your standing.

8) Communicate with Customers

An incredible method to communicate with your current and potential customers is through a Facebook fan page or a gathering. Businesses can have an immediate discussion with customers and the crowd through remarks and posts. It’s likewise an incredible platform to get input from a few customers.

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How do you benefit from Facebook Business Page?

Marketing on Facebook can be either a natural or paid methodology. Natural Facebook marketing is tied in with making a Facebook business page and posting drawing in substance and standard updates. It’s liberated from cost. Paid Facebook marketing incorporates supported advertisements and paid to publicize. Facebook has totally changed the manner in which people advance their business. It gives every one of the instruments important to arrive at possible purchasers or crowds.

There is no doubt that Facebook is an important tool, but it is one that is often underutilized. This article provides 8 benefits of having a Facebook business page that may be helpful to you in leveraging Facebook for Business.

TikTok became the most popular website, leaving behind 9 big companies including Google, check whole list

As of 2021, Tiktok is the most popular domain, surpassing Google as the most popular platform for short videos. Cloudflare, a web security company, has compiled a list after analyzing data for a year. The report says that Google and nine other major companies are behind Tik Tok. Google ranked first in 2020, followed by Facebook, and TikTok was seventh in popularity.

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Last year, several Chinese apps, including Tik Tok, were blocked in India for security reasons. Tik Tok was among the apps that Google removed from its Play Store following the government ban. Furthermore, it is not available in the Apple Store. Despite its limitations, this app is still widely used in India.

Leaving behind many big companies

In a report from Cloudflare, on February 17, 2021, Tiktok was the top site for one day. Tik Tok remained the most popular app in March and May for a short period of time. Tik Tok’s popularity increased after August 10, 2021. Google was number one only a few days during this period. Tiktok maintained its top spot for most of October and November. On November 25 and 26, Black Friday and Thanksgiving fell on the same day. Among the websites ranked below Google in 2021 are Facebook, Microsoft, Apple, and the e-commerce website Amazon.

WhatsApp has reached number 10

Despite its popularity, Whatsapp has risen to position 10 in this list, while Twitter has reached position 9. YouTube and Netflix, two OTT platforms, remain at 7 and 8 on this list.

Many big countries, including the United States, still use Tiktok

For the first time, Tiktok, which was banned in India, was most popular during the lockdown caused by Corona. At this point, it was used by 1 billion people each month. Europe, Brazil, and Southeast Asia are among the countries where this short video app is the most popular. Tik Tok is the property of China’s ByteDance Company. The Singapore-based company TikTok announced earlier this year that Shouji Chew had been named its new CEO.

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