After New Zealand, Australia bans TikTok on government devices

Today, Australia joined a long list of Western nations that have banned TikTok on government devices. Attorney General Mark Dreyfus made the announcement and promised that the ban will go into effect “as soon as practical.”

Dreyfus stated in the announcement that the decision was made “after consulting with intelligence and security authorities.”

TikTok SEO Tips & Strategies – How to Improve Your TikTok SEO

What is TikTok SEO?

TikTok SEO (Search Engine Optimization) refers to the practice of optimizing the content on TikTok to improve its visibility and reach on the platform’s search engine results. The aim is to increase the chances of your videos appearing at the top of search results for specific keywords or topics, thereby increasing your video’s organic reach and engagement. Our tips will help you better optimize your content for TikTok’s search results, as TikTok SEO continues to evolve into a key consideration in any TikTok marketing strategy. 

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TikTok SEO Tips & Ranking Factors

Using SEO tips on TikTok can increase views, likes, and followers of your TikTok content by making it more discoverable. Utilizing popular trending hashtags, targeting certain keywords, and researching hashtags are the key methods of achieving this.

Here are 8 TikTok SEO tips:

1) Trending topics: Analyse popular hashtags and topics. To improve the potential that people will find your video, create content that is topical to those trends.

2) Hashtags: Your content will be more discoverable if you use hashtags. Use popular hashtags and also niche ones to increase the chances of your video getting discovered.

3) Quality content: Video content should be high quality and engaging for your audience. TikTok’s algorithm rewards videos that are engaging, entertaining, and provide value to the user.

4) Use relevant keywords: In the title, description, and captions of your video, use important keywords. As a result, your video will gain visibility for those terms in search results.

5) Consistency: Publish regularly and interact with your followers. The overall visibility and engagement of your video will rise as a result.

6) Best Timing: Post your videos at optimal times. Analyze your audience and determine when they are most active on the app. In this way, your video is more likely to be discovered.

7) Collaborate: Collaborate with other creators and participate in challenges. This will help increase your video’s exposure and reach.

8) Video length: Keep your videos short and to the point. A video’s length should be between 15 and 60 seconds according to TikTok’s algorithm.

How to Optimize Your Videos for TikTok SEO

To optimize your videos for TikTok SEO, you can follow all those tips. By following these 8 tips, you can optimize your videos for TikTok SEO and increase your chances of getting discovered on the platform.

  • Start with a strong hook
  • Use relevant keywords
  • Use Trending Hashtags
  • Produce Quality content
  • Optimize video size
  • Use trending music and effects
  • Use catchy captions
  • Engage with your audience

Indian Government bans 50 more ‘Chinese’ apps, Garena Free Fire may also be banned: Report

It was reported that the Indian government has banned 50 more smartphone apps that are potential of Chinese origin. In response to government orders, it has removed 54 Chinese apps from its Play Store and blocked their access. The company has issued a statement stating ‘Following the interim court order passed under Section 69A of the IT Act, we have blocked these apps on Google Play Store in India’. Google made this statement following a report by ET Now.

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A report by ET Now, citing sources in the government, mentions the ban of the app. After banning 270 Chinese apps in the year 2020, this is the government’s first batch of banned 50 apps in 2022.

Google Play Store and Apple App Store listings for Garena Free Fire have already disappeared, and it seems that the game is now on the database of banned apps in India.

Please be aware that we are still awaiting official confirmation from the game’s distributor, Garena International. Apple and Google have not yet made any statement about the game disappearing.

320 apps banned!

There has been very little information released about the complete list of banned apps. It was reported by ET Now that most of the apps on the new list of banned ones have already existed in India since 2020. A total of 320 apps might be banned by the government of India after adding 50 more banned apps.

A number of popular apps, including Tiktok and PUBG Mobile, were banned by the Government of India earlier this year. Although PUBG Mobile has made a comeback in India, Crafton has set up a new office and broken ties with its Chinese partner, but TikTok remains banned in the country.

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TikTok became the most popular website, leaving behind 9 big companies including Google, check whole list

As of 2021, Tiktok is the most popular domain, surpassing Google as the most popular platform for short videos. Cloudflare, a web security company, has compiled a list after analyzing data for a year. The report says that Google and nine other major companies are behind Tik Tok. Google ranked first in 2020, followed by Facebook, and TikTok was seventh in popularity.

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Last year, several Chinese apps, including Tik Tok, were blocked in India for security reasons. Tik Tok was among the apps that Google removed from its Play Store following the government ban. Furthermore, it is not available in the Apple Store. Despite its limitations, this app is still widely used in India.

Leaving behind many big companies

In a report from Cloudflare, on February 17, 2021, Tiktok was the top site for one day. Tik Tok remained the most popular app in March and May for a short period of time. Tik Tok’s popularity increased after August 10, 2021. Google was number one only a few days during this period. Tiktok maintained its top spot for most of October and November. On November 25 and 26, Black Friday and Thanksgiving fell on the same day. Among the websites ranked below Google in 2021 are Facebook, Microsoft, Apple, and the e-commerce website Amazon.

WhatsApp has reached number 10

Despite its popularity, Whatsapp has risen to position 10 in this list, while Twitter has reached position 9. YouTube and Netflix, two OTT platforms, remain at 7 and 8 on this list.

Many big countries, including the United States, still use Tiktok

For the first time, Tiktok, which was banned in India, was most popular during the lockdown caused by Corona. At this point, it was used by 1 billion people each month. Europe, Brazil, and Southeast Asia are among the countries where this short video app is the most popular. Tik Tok is the property of China’s ByteDance Company. The Singapore-based company TikTok announced earlier this year that Shouji Chew had been named its new CEO.

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Spotify introduces a vertical feed of music videos to compete with Instagram Reel and Tiktok

Spotify, the Swedish music streaming giant, is experimenting with a feature in its mobile app that allows users to browse through a stream of music videos similar to TikTok. In order to compete with Instagram Reel and Tiktok, Spotify now offers a vertical video feed

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In addition to TikTok, apps like Instagram and YouTube are replicating their vertical video feed. According to testers, the feature can be found in Spotify’s beta version for iOS, which is available on TestFlight.By swiping up or down on the icon on the app’s tab bar, users can watch short video clips vertically, according to 9To5Google.

Spotify declined to provide more information regarding the vertical feed of music videos, according to the report. The company has investigated the possibility of vertical video feeds, according to an official statement.

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Spotify may be using its Canvas format to implement the feature. In 2019, Spotify introduced Canvas, a feature that lets artists create videos to accompany their music.

Netflix announced recently that Spotify was collaborating with them to create a dedicated hub. Netflix hub will feature all Netflix-related media, including some exclusive to Spotify, making it an all-in-one destination for Netflix content. The service is accessible from mobile as well as web versions.

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Pinterest Testing New Full-Screen, Vertical Scrolling Feed for Pin Discovery

According to Social Media Today reports, Pinterest is turning to the TikTok-inspired trend of vertically scrolling feeds of content and is testing a new ‘Watch’ mode for discovering new pins. Here’s an example, you can see that the user posted @KenSchillinger, There are two new full-screen options- In the Browse mode, you can see the traditional search feed from Pinterest, and in the Watch mode, you can view the traditional pin view; In the Watch mode, the same is displayed in TikTok-style vertical bars that show both video and still images.

https://twitter.com/KenSchillinger/status/1437145228457218048

It wasn’t clear how many people can access Watch, nor how many users were involved. There are many UX choices available as platforms look to keep up with emerging use patterns and maximize engagement, and TikTok’s popularity is leading to more UX choices in various other apps.

TikTok is the most popular app every month for nearly two years, and its growth momentum is unmatched by any other social app. According to the report a few days ago, Tiktok had overtaken YouTube’s watch time in the US. As these companies seek to adapt to emerging audiences, they have begun building TikTok-like content feeds, which have prompted Facebook, Instagram, YouTube, and Snapchat to make their own.

In order to make Pinterest more relevant, it would make sense to at least attempt the same approach. As a process of maximizing user engagement, I suggest that if an app has a visual-aligned feed, and they know people are increasingly interested in viewing it in a vertical, full-screen format, they should make it possible.

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In the end, it may be a small test, and it may not succeed, but if Pinterest is already aligned with the social Stories trend (via Idea Pins), it fits nicely into the app’s more progressive approach to product development.

This would enhance Pinterest’s role as a showcase tool for e-commerce, and help people find more content via Pins? As progress is made, we will keep you informed.

TikTok has overtaken YouTube in Average Watch Time in the US

Reports from app analytics firm App Annie indicate that TikTok users now watch more videos than YouTube users every month. As of June 2021, ByteDance’s app had overtaken YouTube in the US, and its users had watched over 24 hours of content per month, compared with 22 hours and 40 minutes on YouTube.

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The difference is even more stark in the UK: TikTok overtook YouTube last May, and the site now has almost 26 hours of content viewed in a month, while YouTube only has 16.

As these are only Android-based figures, they may not be indicative of mobile users in general. In spite of these caveats, these figures are impressive, and even more so given that most videos on TikTok last only three minutes, not the longer videos found on YouTube.

Meanwhile, TikTok was facing bans during much of 2020 as negotiations unraveled (Biden officially revoked Trump’s executive orders earlier this year).

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TikTok’s 700 million users lag behind YouTube’s two billion, no doubt because for TikTok, there are roughly two billion users. YouTube remains the top “Social and Entertainment” app on Android smartphones, including iOS users and users of the app renamed Douyin in China. Facebook, WhatsApp, and Instagram are the next three.

In addition, App Annie’s research shows that YouTube is a more popular app than TikTok worldwide (excluding Chinese users), depending on the platform.

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