Kishanu Karmakar

What is Google Tag Manager and How Does it Work? A Simple GTM Tutorial

In Digital Marketing, you will need to track metrics like traffic, events, or conversions to assess the outcomes of your actions. In order to measure what is happening on a technical level, you must install several tags or code snippets on your website. The process was complex in the past and required specialized technical assistance. Fortunately, Google Tag Manager makes it easier than ever to manage tags on your website. If you are new and want to know about the use of Google Tag Manager and how it works, for this read this article completely.

What Is Google Tag Manager?

Any website or application can be tagged by Google Tag Manager to track traffic, perform analytics, and measure engagement. Marketers can easily link the measurement solutions they need to their sites using this solution since it is designed to be user-friendly and doesn’t require any specialized programming skills.

Advantages of Using Google Tag Manager

Manage Tags More Efficiently- To measure all aspects of your marketing strategy, you can add and modify tags with Google Tag Manager. Its design makes it easy and intuitive to make all the necessary adjustments.

Tag Management Errors can be Reduced- Having access to Google Tag Manager means you’ll be able to check tags for errors, load them quickly, and test in a pre-production environment. By doing so, you will be able to ensure that your website runs smoothly at all times.

Integrate Tags from Google and Third-Parties- With Google Tag Manager, you can choose from a wide range of pre-configured tag templates. Custom tags can be created if you’re unable to find a particular tag.

Collaborate with Team- Your team members can effectively collaborate when using Google Tag Manager’s work areas and access controls.

Top Features of Google Tag Manager

Tag management is made easier with Google Tag Manager‘s many features. I’ve picked out some of the most beneficial ones for you.

1) Your site can be tagged in a completely customizable way with its tagging technology. The software has features including synchronous tag loading, pausing tags, excluding tags, and sequencing, along with the support for Accelerated Mobile Pages and mobile apps.

2) Not just IT teams, but marketers as well can benefit from this solution. In addition to an easy web interface, it provides a preview mode, search and auto-complete, version history, and work areas.

3) It enables marketing and web development teams to collaborate more securely and effectively by allowing you to control access levels. Multiple users and accounts can be supported simultaneously through this software and permissions are granted at the user level.

4) In addition to controlling when and how tags are triggered and collected, it provides a set of features to control data collection. Automated events can include clicks, form submissions, page views, and history changes.

5) Both measurement and marketing tags can be easily selected and implemented using the built-in templates provided by Google, as well as third parties.

6) For ease of managing advertising campaigns, it works with Google Ads and Campaign Manager.

7) Tag Manager APIs enable you to automate tag management and create customized solutions.

How to Set Up Google Tag Manager Step by Step

Among the most appealing features of Google Tag Manager is the ability to use it in a pre-production environment, so that you can test before launching pixels or tags. Here’s an overview of how the basic configuration of Google Tag Manager works, followed by a look at the pre-production environment.

Basic Configuration of Google Tag Manager

1) Go to Google Tag Manager and create your account. A Google account is required since the service is a Google product.

2) Monitor the website or application you want by creating a container. As its name implies, the container is a piece of code that you will install directly on your site and that will “contain” all the tags that will be used for measuring. Tag management becomes more flexible when you do this instead of having to implement each tag directly in the web header.

3) After you have been given a code, you will need to copy and paste it into every page on your website.

4) Click on the Chrome Tag Assistant once you have installed the container on your site. This container is currently empty as indicated by a yellow indicator.

5) Add a new tag by clicking on the option to add it on the Tag Manager screen. A pre-configured tag can be selected or you can insert any HTML or image tag. In this case, let’s assume you are adding the Universal Analytics tag, as that is usually the first to be implemented.

6) Click on Tag Settings, select Universal Analytics, and select the type of tracking you want, such as “page view” or “event.”

7) Choose an existing Google Analytics configuration variable or create a new one.

8) Choose the tag trigger by clicking on Activation. To create a new one, click the + icon or choose one of the ones already available.

9) In Tag Manager, click on the submit button in the right corner, create the first version of your container, and then publish it. Done!

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Environments in Google Tag Manager

In Google Tag Manager environments, changes you make to containers can be viewed in a test environment before being published to your site.

The majority of companies have an established release process with multiple environments, such as development, test, and production. A new version of the website is tested in an environment to make sure everything works correctly before it is launched online. You can also use Google Tag Manager‘s environments feature to test that all the tags in your container are working properly before deploying them. To do this, follow the steps below.

Configure the Test Environment in Google Tag Manager

Start by going to the administrator view and clicking Environments. There are already two default environments: Live (the one used by default) and Latest (the latest version of your container).

You can create an environment by clicking New, entering a name and URL, and clicking Create Environment. Then select Publish Now. Custom Environments should show the newly created environment.

You will find a list of available actions by clicking on Actions on the environment panel. To publish your changes, save and paste the code into your test website.

Test Your Tags

Once your custom environment has been created, you can create different versions of your container with the tags you want to test. Then, go to the Versions panel and follow these steps.

1) Choose the version you would like to publish in the test environment
2) Choose to Publish to
3) Select the test environment
4) Click on ‘publish’

In both the Latest and test environments, the selected version will have been applied if you refresh the version panel. Make sure your test site is working correctly by going to your container and checking the tags. Make sure that the production or “Live” site does not contain these tags.

Don’t worry about anything that goes wrong! As nothing has been published on your site yet, you will be able to make any necessary changes to your tags before they are finally published.

Publish Your Tags

You will be ready to publish the new tags once you have verified they work correctly in the test environment. Click on the version you just tested in the Versions panel, then click ‘Publish’ and select the environment. Now, the new version should be available in all environments. Make sure it works correctly, and you’re done! When things go wrong, it’s always possible to restore a previous version.

How to change the default search engine on Safari for iOS

In today’s time, the number of users of Apple‘s phone is increasing and keeping that in mind, today we are going to tell about this important topic. When a user enters a search term into Safari for iOS, it displays Google Search results. The sense is that the company spends Apple billions of dollars annually for the right to be Apple’s default search engine.

Change the default search engine on Safari for iOS

Google’s services are not used for a variety of reasons. You can even disable ads for free with some of these private options – like DuckDuckGo. In the steps below, you’ll learn how to change the default search engine in the iOS Safari browser. You can change the default search engine in Safari iOS from Google to another search engine, such as Bing, Yahoo, or DuckDuckGo in this article.

How to Change Safari’s Default Search Engine for iOS:

1) On your iPhone, open the Settings app.

2) Click on the Safari option by scrolling down.

3) Click the Search Engine button.

4) Search engines such as Google, Yahoo, Bing, DuckDuckGo, and Ecosia are available. Your default Safari iOS search engine should be the one you choose.

You’ll now see results for your search queries on the website you chose in Safari. It is now easy to change Safari’s default search engine on iOS.

Following these four tips will allow you to change the default search engine in Safari on iPhone.

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How to read deleted WhatsApp messages on Android and recover them

Following these 9 steps will allow you to read and recover deleted WhatsApp messages on Android

One of the most popular instant messaging services is WhatsApp. In general, WhatsApp is the preferred messaging app, whether you’re sending a text to a friend or chatting with a group of people. Among the new features that WhatsApp has introduced as a result of its popularity is support for multiple devices and disappearing messages.

In the past, WhatsApp added a feature for deleting sent messages before they reach the recipient. When the message was typed incorrectly or sent to the wrong person, this can be useful. In addition, the receiver may also become curious about what the sender sent in the first place, which has the opposite effect. WhatsApp doesn’t let you read deleted messages, but there’s a workaround we’ll talk about today. This guide will explain how to locate deleted WhatsApp messages on your phone.

We recommend only using this workaround with Android smartphones, not iOS ones. In order to perform this trick, we will use a third-party app that will have access to notifications. The app is not associated with WhatsApp in any way, nor is it an official method. It is also very wide and potentially intrusive to grant notification access to an app, so please be very careful about granting the app this permission.

How to Read Deleted WhatsApp Messages

Messages deleted from WhatsApp cannot be recovered, since the platform is end-to-end encrypted. You can track your WhatsApp notifications by downloading an app. Accessing your notification history would be more like figuring out what message was deleted. It has worked almost flawlessly for me over the past year, and I have not encountered any problems. It also supports Instagram and Telegram, in addition to WhatsApp.

These 9 steps can be used to read and recover deleted WhatsApp messages from Android:

1.) Install WAMR on your phone by going to the Play Store and getting other similar apps are there.

2.) Once the app is installed, open it and read the disclaimer. Tap on the Next arrow.

3.) Selecting the apps that you want to monitor will be your next step. You can also choose from the list of messaging apps other than WhatsApp.

4.) You will get to the Setup screen after reading the whole article and swiping right across the menus. You can enable Notification Reader here by tapping Enable.

5.) The Settings app on your phone will now redirect you to grant access to notifications. You can find WAMR by scrolling down and tapping it.

6.) Tap on Allow notification access again, and then tap on the toggle next to it.

7.) Tap the Next arrow in the WAMR app once you’ve granted access.

8.) That’s pretty much it. Your WhatsApp notification history will now be stored. By tapping on the notification, you can view the deleted message if someone deleted a message you sent them.

9.) Many smartphones have aggressive RAM management, which kills WAMR processes that run in the background. For this to not happen, make sure that the app is running in the background.

If you receive a message on your phone, the WAMR app stores the content of the message. Even if someone deletes a message, its contents are already stored in WAMR and accessible via the notification, so even if that message is deleted, you will still have access to it.

There are limitations to this workaround since it is a workaround. Messages deleted by the recipient will not be recoverable since notifications for muted contacts are disabled. When you disable media auto-download on WhatsApp, WAMR will not be able to save deleted media files. If you were not online when the message was sent, you will not receive a notification of them being deleted.

IIf these shortcomings aren’t an issue for you, you can read deleted WhatsApp messages. You should still exercise your own discretion when using such apps.

Alexa.com website ranking service will be discontinued by Amazon

Alexa is a website ranking service that was launched in 1996 by Amazon, an e-commerce company in the United States. SEO analytics and insights are included in a subscription service. Alexa.com, which was operated by the company for 25 years, will be discontinued.

In May 2022, this paid service that provides SEO research and analytics tools will cease to provide website statistics and rankings. In December 2022, after Alexa Internet has been shut down, Amazon may also shut off the API for this service. Nevertheless, Amazon will allow its customers to save their Alexa internet records before the service shuts down.

The Web ranking service will be shut down by May 2022, according to a support page for Amazon. The company mentioned on its support page, “Twenty-five years ago we founded Alexa Internet. After more than two decades of helping you find, reach, and convert your digital audience, we will be retiring Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more”.

The Alexa Internet subscription service has stopped accepting new subscribers since December 8, but existing customers can still access data until the service temporarily shuts down.

In April 1996, Amazon introduced the Alexa Internet, which became its most popular metric by the time of its launch in October 1996. Users can use this to get an estimate of a website’s popularity. Alexa.com will allow users to back up their data before it shuts down and ask them to delete their accounts after the data has been backed up. This report also states that APIs will be closed in December 2022.

Alexa Internet service has been shut down by Amazon without an official reason. According to the report, data from traffic and marketing analytics firm Semrush reveals that traffic to the site has progressively declined over the years. There has been no announcement of the shutdown on Alexa Internet’s Twitter or Facebook accounts yet.

Google Search Updates for ‘Top News Stories’ with new Grid Design

You may have noticed that when searching for news, Google.com has looked a little different in the past few days. The ‘Top News Stories’ carousel has been updated on Google’s desktop website with a grid-based organization structure.

Google Search Updates for ‘Top News Stories’

Now, instead of “Top News Stories” being displayed as a list or carousel, Google uses a grid. For more minor topics, you’ll get a 2×2 layout, while for more significant stories, you’ll get larger cards, images, and headlines.

A short summary is provided at the top of this example of international news. For now, the four-article grid has been restricted to examples of implementing features/updates.

As soon as Google finds “more than one story related to your search, “the results will be arranged to make it easier to determine what is most appropriate. In 2019, mobile users around the world were introduced to this, which is now being made available to desktop users.

Determine the beginning and end of each related article by examining related articles; machine learning techniques, such as BERT models, are used to build these groups. Clustering results into clearly defined stories is key to assisting people in navigating results and identifying the most relevant content for their needs.

The Top news stories widget helps visually separate Google News’ blue links from the regular list of stories.

For example, if you search for “Instagram news,” you might see news stories such as “Instagram boss faces US lawmakers over allegations against its impact on kids” and “Instagram Aims to Launch Chronological Feed Option in 2022: Adam Mosseri,” as well as those under “Also in the news.”

Instagram plans to return to chronological feeds in 2022

Instagram’s CEO said Wednesday he plans to launch a chronological feed next year instead of an algorithm-based one. The issue of online safety for children was the topic of his first appearance before Congress.

A top Instagram executive has been pressed by lawmakers to reveal more information about their platforms’ algorithms and how they curate and recommend content to their users. Adam Mosseri is the latest executive to be pressed by lawmakers to be more transparent.

According to Whistleblower Frances Haugen, internal Instagram documents about Instagram’s approach to younger users have been leaked. The potential impact of Instagram’s services on young people’s mental health, their body image, and safety have brought Instagram and its parent company Meta Platforms Inc, formerly Facebook, under intense scrutiny.

A Senate panel heard that Adam Mosseri has been working for months on a chronological feed option for the app and plans to launch it in early 2022. It is an effective development for the service, which presently uses algorithmic ranking to build personalized feeds based on user preferences.

The committee pressed Mosséri for specific recommendations around kids’ online safety, including targeted advertising, during the hearing. Senator Richard Blumenthal said self-regulation had reached its end in his opening remarks.

Mosseri suggests establishing a Senate panel to make recommendations as to what best practices to use to keep young people safe online. Civil society, parents, and regulators should be part of the group, which should develop standards on age verification, age-appropriate experiences, and parental controls.

This company head said that some of the Section 230 protections should be earned by tech companies through compliance with the proposed industry group, which refers to a U.S. law that shields tech platforms from liability for content posted by users.

Growing opposition to Instagram’s children’s version has led to its suspension since September.

In a report in the Wall Street Journal, former Facebook employee Frances Haugen revealed that internal documents showed the company knew teens could have detrimental mental health effects from Instagram.

At the hearing, Messeri echoed previous statements by the company that its public reporting mischaracterized its internal research. A version of Instagram focused on kids did not go on permanent pause.

Instagram‘s announcement regarding young users’ safety was well received by him on Tuesday. Senator Marsha Blackburn described the changes as “too little too late,” while Senator Richard Blumenthal described them as a “public relations blunder.”

Senator Blackburn’s team created a fake Instagram account for an under-16-year-old that had a public profile, despite Instagram’s decision to make accounts for users under 16 private by default. Mosseri states that the web version of the website had overlooked this loophole, and it has been corrected.

Instagram, like other social media sites, prohibits children under 13 from joining, but it knows this age group of users. Mosseri called for age verification technology that works at the cellular level rather than the platform level, so users will have an “age-appropriate experience.”

Instagram added feature to delete single photo from carousel post and report with a shake

Instagram has added an extremely requested feature – the ability to delete posts from within previously uploaded carousels.

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Instagram’s New feature to delete a single photo from a carousel post

Now, after you have uploaded a series of images and/or videos, you will be able to remove specific posts from that series by tapping on the three dots menu, selecting ‘Edit’, then clicking on the small trash icon at the top left corner of the post you want to delete.

As a result, you will be able to better manage your Instagram posts as well as ensure that you won’t have to delete and re-upload a carousel set if an error occurs.

Carousels now dominate the app’s post formats, and a study by Mention/Hubspot indicates that they are more engaging than either single images or video updates. This format is also particularly valuable for brands because you can add more context by adding frames – and now, you’ll be able to manage your carousel posts in multiple ways, which, if necessary, will be useful.

Shake to Report Feature

In addition, Mosseri notes that Instagram has added a new ‘rage shake’ feature that, if you shake your phone when Instagram is active, will prompt you to report an issue. Some apps, including Facebook, have a ‘shake to report’ function that allows users to share technical issues or glitches more quickly, and to do so as a reflex action.

Alternatively, if you find yourself shaking your device violently as a result of an issue with an app, perhaps you should take a break from social media for a while.

As of now, users on iOS can delete a single item from a carousel post, while Android users will be able to do so soon; however, ‘rage shake’ is only available in the US at this time.

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Facebook removes ad targeting categories related to sensitive topics

Removing the detailed ad targeting options that handle issues and causes that may be problematic; as privacy regulations evolve, Facebook aligns itself accordingly.

Based on Facebook‘s explanation: “Detailed Targeting options relating to sensitive topics will be removed by the company, such as causes, organizations, or public figures dealing with health, race, ethnicity, political affiliation, religion, or sexual orientation, from January 19, 2022.

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In other words, there will be no way to target your ads based on topics such as ‘World Diabetes Day’ or other health issues, or based on sexual orientation, political beliefs, etc.

In this update, Facebook is removing thousands of ad targeting options because it incorporates a wide range of qualifiers.

There are a variety of affiliation-based topics to choose from if your target audience is interested in politics.

Those days are rapidly approaching an end, which will negatively impact cause-based marketers, political parties, healthcare brands, and many others.

Moreover, businesses that have developed their brand messaging around particular issues are likely to change their approach. Researchers have demonstrated that young consumers, in particular, support movements and causes they believe in. This has also been a valuable marketing tool for businesses to reach out to these communities. In this respect, the removal of these targeting elements may change things.

Although similar parameters can still be used to target audiences. Brands can still target people who like their page, or watching their videos, using Engagement Custom Audiences. As well as reaching similar people to your own email list, Lookalike Audiences might also be useful.

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Facebook won’t be held responsible for any misuse of such targeting for unintended purposes, which will help alleviate any potential calamities caused by such targeting. However, some categories will still be available for targeting, just not in such a specific way.

European Union’s GDPR law requires strict protection of consumer data. Without their express consent, Facebook is technically prohibited from targeting users based on these parameters. In 2018, a new law went into effect, which Facebook has been challenging ever since. As a result of a broader, global trend towards greater user privacy. The company appears to have conceded the point and aligned with more specific regulations.

From various perspectives, this makes sense! Another step toward reducing ad targeting options on the platform has been taken. Other potential discrimination factors have already been taken into account.

Despite these possibilities, there are still ways to circumvent Facebook’s ad policy. By removing these specific ad qualifiers, the company will ensure that it meets its legal obligations and will avoid potential penalties.

This reminds you that you must provide yourself with first-party data. Collect data about your audience no matter where you can, so you can make your own lists of focus points. Using these segments and targets, you don’t need to rely on built-in apps.

Social networks say they will continue to run ad sets with affected targeting options until March 17, 2022, but you’ll have to update your targeting preferences. In addition to providing alternative targeting recommendations, Facebook also says that it will do so through Ads Manager.

Top Instagram Fashion Bloggers in Assam, Guwahati, North East

If you are from Assam and Guwahati of North East and know about the top Instagram bloggers who know fashion culture here. Fashion trends and stylish statements come together in the Northeast.

The innate sense of fashion, made up of ingenious elements, is now attainable to everyone through Instagram. Top fashion bloggers from Assam, Guwahati, and North East are not only making a name for themselves all over India but are impressing everyone with their lifestyle.

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Top Instagram Influencers from Assam, Guwahati, and North East whose fashion knowledge inspires them to be called Lifestyle Bloggers

There will be millions of devotees who follow fashion trends in social media, who often follow Instagram Influencers of one or the other province. A beautiful place in India is Assam and Guwahati, which is famous for its fashion culture and unique style in the North East.

As well as Instagram bloggers from the North East, have been taking their fashion style to social media by attracting millions of followers. All these fashion bloggers and influencers from Assam have taken to social media to develop their unique style of lifestyle.

Here are top Instagram fashion bloggers from the Assam, Guwahati, Northeast who captivated everyone with the art of fashion

Top 5 Best Fashion Influencers from Assam, Guwahati, North East

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Nilu Yuleena Thapa (@bighairloudmouth)

Nilu Yuleena Thapa, a resident of Kalimpong, Darjeeling; has become an inspiration for others by aiming for a fashion goal and made a name for herself by becoming a budding fashion blogger.

Nilu Yuleena Thapa is a style, travel, and beauty blogger; which is why her profile stands out. She is another trendsetter of Northeastern descent with her highly saturated posts.

Angelina Pongener (@angxlinapg)

Angelina Pongener, who hails from Nagaland, made her debut in fashion blogging as a top Instagram Influencer. Angelina Pongener’s bronze tinting on her posts makes her profile stand out from the crowd.

In March 2018, Inspiro India featured her as its blogger of the week. Her fashion aesthetic focuses on a minimalist and effortless look. Her chic, adorable style has gained massive popularity across her blog and on Instagram through her regular modeling photos.

Aien Jamir (@aienjamirofficial)

Aien Jamir from Nagaland is an edgy fashion blogger and stylist. Fashion aesthetics are always about color-popping outfits that are fresh takes on Indian street style. A number of publications have featured her, including Vogue and Elle. Aen Jamir is one of the top fashion bloggers in the North East for her stylist’s secret.

Shivani Boruah (@shivani.boruah)

Her unique street style approach is followed by many followers of the fashion blogger and influencer from Guwahati, Shivani Boruah. Even everyday clothes look exceptionally chic thanks to her quirky fashion sense, which is a mix of high fashion and originality.

This fashion influencer from Guwahati has made her name famous all over India and today she is counted among the top bloggers of Guwahati.

Jumni Kamiki (@pinkkult)

Anyone who sees her Instagram handle will click the ‘follow’ button. For someone looking for cute, happy style inspiration, her profile is perfect. Those looking for preppy and cute style inspiration will enjoy her Instagram.

A particular summer teal color grading is used in her posts. Jumani Kamiki hails from Arunachal Pradesh and has shaped her cute lifestyle to make herself one of the top bloggers in the Northeast and India.

All these Instagram fashion bloggers hailing from the famous Northeast province Assam, Guwahati, Arunachal Pradesh, or Nagaland have set an example across India with their lifestyle knowledge.

And that’s why they are all known as the Top Fashion Influencer in the Northeast, her fashion is followed by millions of people today, and consider her as their role model.

Does changing WordPress Theme Affect SEO Results

The answer to the question “does changing WordPress themes affect SEO results” will therefore vary depending on the situation. A WordPress theme change may have an impact on your WordPress site’s SEO ranking as well as your WordPress blog’s SEO. Depending on how the process is conducted; it may either positively or negatively affect SEO.

Will Changing Your WordPress Theme Affect Your SEO

Although most WordPress developers know their way around PHP and CSS, knowing these coding languages does not make them SEO experts. It is essential that; you check whether your WordPress site’s SEO is handled by a theme or a plugin. SEO plugins and themes for WordPress are diverse. Whether an SEO plugin helps or hinders SEO entirely depends on the plugin.

It’s important to keep in mind a few things when changing your WordPress theme. To get great SEO results on a WordPress site, you cannot just expect it to provide it.

For instance, the WordPress theme has certain SEO features that will help your website rank higher in search engine results. Additionally, SEO plugins do not need to be used with the theme; since changing your theme frequently can negatively impact your WordPress site. These frameworks are preferable because they handle all the little changes to your website’s SEO. If you change WordPress themes, you may experience various issues.

How Changing WordPress Themes Affect Your SEO Results

Theme Custom Settings Lost

Changing your theme without knowing its performance can result in losing all your custom theme settings. There is a possibility that your new theme will include features from your old one. There is a difference in code and design among themes due to how; they are coded.

You can see how the items load differently on your website. Another theme posts the body first then loads the sidebars, while another one posts the body and then runs the sidebars. If you change your website’s theme without carefully reviewing how it works, such changes will happen to your website, which, in turn, will affect the loading time of your website.

Your SEO results will be negatively affected; if the loading time is prolonged. Before switching to your new theme, make sure the performance is good!

Heading Tags Change

Changing the theme of your WordPress site; will require that you determine what heading tags are used for the post titles. WordPress post titles have an impact on your website’s overall SEO. Study this aspect of the theme before changing the one for your WordPress site.

WordPress Development website should always make a backup before changing the theme. Before migrating your website, take a backup of its theme and database. It is possible to store your backup into the SEO settings of many SEO plugins so that you can continue to change the theme without affecting the SEO settings.

There is a wide range of beautiful SEO-friendly WordPress themes available on the platform, but only a few of them seem to deliver positive results for the platform. Despite having exceptional design features, some of them lack clean, SEO-friendly coding. Choosing a theme that enhances your SEO ranking is one of the most important aspects of making a successful SEO-friendly website.

Before you go live with the newest WordPress theme, make sure you have to preview it. This allows you to identify any bugs or errors that may exist in the current version. The theme of an updated website can be tested for errors, and bugs using certain tools.

Your SEO will be affected by changing themes but the impact depends entirely on how the two themes differ. In the right hands, changing WordPress themes can have drastic positive effects on your search engine optimization, and in the wrong hands, it can ruin your current ranking.

Only the performance of the theme you select determines the functionality of your website and the SEO results. When choosing a WordPress theme for your site, you should set up a concrete checklist that you can follow to make sure you choose a theme that fits your needs and fits within your budget.